This article is contributed by Sophie Eagan.
The dead backlinking method is probably news to quite a lot of people, and indeed I have only just come across it. This is why I would like to share it with you all. The method itself has been around since the beginning of the Internet. I would like to share this with you as in a way it is a form of guest posting but a great deal easier.
We all know how guest posting works; you write a high quality article, contact webmasters on high PR websites then ask them nicely if they would publish your article. Most often this will either not work as they do not get back to you or it will take a very long time due to them not publishing or arranging to schedule the post. Many do actually forget you sent articles and simply delete them.
How does the dead backlinking method work?
The dead backlinking method works by searching for established blogging websites within the niche you are targeting. Once you have found a website, you scan each web page for dead or none working links. These as everyone knows cause frustration to visitors and may jeopardize your standing with Google.
Once you have found some within your niche you will be able to contact the webmaster and inform him/her of the problem links (s)he has on his/her website. This is a great opportunity for your SEO and also great for the webmaster as dead links will be fixed, so for both it is a win win situation.
Why Are Such Dead Backlinks Important
The important point here is that probably the pages you are going to find will be very aged and will also have a page rank value already… you can see where I am going with this! There are great tools you can use to locate these broken links on websites using your browser (they are plugins):
Google Chrome Check My Links Plugin – Lots of people use Chrome so this is the best plugin available for them. The plugin has many options and the speed of the checker per page is quite amazing (depending upon internet connection).
Firefox Link Checker Add-on – This is the one I personally use as I prefer Firefox, again it works by using colour codes to let you know which links are okay, broken or dead.
Once either of these two plugins has finished its scan all the links will be identified by colour codes such as; Green for working, Yellow for broken and Red for dead
What happens after I find dead links?
Well the next step is pretty simple, you contact the webmaster and let them know. You can go two ways about this, one of them is actually pretending to be a concerned visitor and kindly telling them the link is broken and give them another resource they can point to (this will of course be your website’s link).
The other thing you could do is tell them you are an SEO expert and warn them Google does not like dead or broken links. You could suggest that as a thank you they could replace the link with yours as it provide the same resources as the old link that was in its place.
There are so many spins you could put on this, so just get your brainbox spinning and think of some other ways to get your link in its place.
Websites have started offering automated services to look for these links for you. They do put a monthly charge on it but it’s very worth while. I personally would rather 1 link from a PR6 page aged around 10 years than a brand new guest post with a PR 0. What do you think? If you have any questions or comments please leave them below and I will get back to you as soon as I can.
Author Bio:Sophie Eagan blogs about internet advertising and spreads the word about new and old methods in her spare time putting her own spin on things.