After last year’s holiday season, researchers learned many interesting facts about what makes a good ecommerce site. They found that what was commonly believed about customer online shopping, such as what kept them from buying or what encouraged them to purchase were not the reasons that customers reported in past years. These three tips can encourage customers to not only visit a company website, but convert them to customers.
This is a guest post by Allen Peters.
For a long time I had wanted to run the London Marathon. It seemed like a great challenge, a great thing to say that I’d accomplished and a fun and historic event to be a part of.
The only flaw in my plan was the fact that it was so difficult to actually get a place. So many apply to run the Marathon each year, that most people would apply multiple times and still not get accepted. If you apply and get refused four times in a row then you get a place automatically, but that’s assuming that you haven’t given up on the idea after the second attempt… as I did. Continue reading
While many businesses are using SEO services to get their name out there, they are only optimizing their business potential partially. Search done on your mobile device will often be done as a local search since that is what most users want. Local SEO services are an important way to make sure that locals are finding your website and your business when they do an online search. Continue reading
This is a guest post by Humphrey Omondi.
We get reminded on a regular basis about the importance of creating quality content that engages with the reader. The concept of content creation is at the heart of inbound marketing; it increases visibility, improves your ranking in the search engines and helps to grow your business. We all know the importance of creating smart content, but it is not easy to create high quality content in high volumes. It gets even more difficult when your site is in multiple languages. In that case, it is better to use native speakers who produce content in the language that the particular site is targeting, but where do you find them? Continue reading
This is a guest post by Nancy Baker.
If you are starting off as a clothes designer and are thinking of ways to get your brand and name out there, look no further! Social media is an incredible way to make new friends and generally build up your own community of likeminded individuals. It is also a killer way to bring people’s attention to whatever it is that you are selling, but it is not exactly straightforward. There is a particular set of rules that, if adhered to, can bring you an incredible return. This article looks at how fledgling designers can harness this phenomenal platform in a way that sometimes belies belief. So please take a few minutes out of your busy schedule and see if you can pick up some value from the rest of this piece. Continue reading
The biggest cause of failed start-ups is that their marketing is not sufficiently effective in creating the sales growth they need. Marketing is the process of dialoguing with potential customers, ensuring that your products and services meet a real need that they have and then delivering the right solution for their needs. Continue reading
If you feel like you have your finger on the pulse of your smartphone, tablet, computer and anything else electronic, and further, you feel like you know how to reach people through this form of communication, you should check into the University of Florida’s Digital Marketing Degree to bolster your natural abilities in this ever-expanding field for media aficionados. Continue reading
This is a guest post by Ryan Hall.
The most impressive feature of the web is its ability to level the playing field, to give the general public a voice and create tools for new startups to compete with huge businesses. This is the ultimate tool for self-expression and for democracy, and puts incredibly powerful tools in the hands of everyone around the world. Continue reading
The Huffington Post has an article on The Battle of the Working Mother and how to win your own ‘Mommy War’. The War is between the demands of your working career and the demands of your home and your children. It’s very challenging but that does not mean that stay-at-home-moms have it easy. Continue reading
This is a guest post by Mike Spalding.
Business is all about communication. Without communication, you have no clients, no suppliers, no way to discover or connect with prospective new clients. Communication is the lifeblood of every business.
A lot of people make an assumption that communication simply involves the act of communicating itself – phoning someone, emailing someone, connecting with an individual on LinkedIn – the connection itself. Continue reading