The biggest cause of failed start-ups is that their marketing is not sufficiently effective in creating the sales growth they need. Marketing is the process of dialoguing with potential customers, ensuring that your products and services meet a real need that they have and then delivering the right solution for their needs. Continue reading
The Huffington Post has an article on The Battle of the Working Mother and how to win your own ‘Mommy War’. The War is between the demands of your working career and the demands of your home and your children. It’s very challenging but that does not mean that stay-at-home-moms have it easy. Continue reading
This article is contributed by Todd Ramos.
Certain aspects of creating and running a website tend to get a lot more attention than others. We’ve all read a million times for instance how important it is to choose your niche carefully, and most people are sick of being told that their website needs to be easily navigated. We’ve read it a thousand times, and all the smart webmasters have already done that by now. Continue reading
A recent Forbes article points out the importance of getting the right domain name for your business.
A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you. Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage. Continue reading
This article is contributed by Annie Harrington.
Over the years, I’ve learned people love it when you talk to them, engage them, and relate to their interests. It’s basic interpersonal communication. What they don’t like is when you talk at them. Continue reading
This article is contributed by Fahad Raza.
When you’re in need of a designer, there are more than one way of looking for one online. You could simply Google appropriate keywords to find a very long list of designers, on which you could easily lose a few hours. You’d have to browse through the web results one after the other, most of which will be portfolio websites of professional designers or designing agencies. You’d go through the portfolios and may or may not find the kind of designs you would like to have for yourself. In any case, the feat is both tedious and tormenting. Continue reading
This article is contributed by Vadim Kirichenko.
If you run a website or blog, then chances are that you want to try and get as much traffic as possible to your site and then keep your visitors there by showing them what they came to see and engaging them with your quality content. Continue reading
This article is contributed by Robert Fisher.
Have you decided to use Flash to build your website? If yes, you should rethink and change your decision. It is true that Flash based websites are really attractive and cute. See the examples to the right and below of what is possible. if you are planning to build a heavily animated website or one that offers many online games, then it is OK to use Flash. But, if you are building a website to improve your business by increasing traffic to your site, then Flash is not the right choice. Continue reading
With the explosive growth of Ipads and other tablet computers, many will have done much of their Christmas shopping this year via an online store. Unfortunately particularly for the retailers, many shoppers will also have abandoned their shopping carts leaving frustration on both sides. Continue reading
This article is contributed by George Kent.
I see something strange happening and it could be costing a lot of people money. It all has to do with the logo. Everyone should have a nice logo because it’s what people associate with your website. As soon as they land on your site they should see it and feel safe because they are in the right place. Continue reading