Searching For The Flavour Stack

A new program from Your Inspiration At Home, the fast-growing Australian flavour products company illustrates the difficulties you can sometimes run into when so many use Google to find information. The new program involves a new website titled The Flavour Stack. You might guess the problem is the difference between the Australian spelling of flavour and the US spelling of flavor. However the problem is much larger than that largely because of the way Google suggests new searches that you might be looking for. Continue reading

This blog now shows Contributor advertisements

contributor adYou may have noticed in the sidebar a small advertisement that looks like the image to the right. This is for Google Contributor which has now gone live after running for a time on an invitation basis to certain publishers. We received notice of this via the AdSense newsletter on November 5. It certainly would be handy to be receiving more revenue as a result of this initiative. Continue reading

Your company should not be flying blind

flying blindStarting a company can be very difficult nowadays. With so much competition, it is a hard task to get your brand out there so the general public knows that you exist. There are various ways that you can promote your company. Some of these ways are more effective than others.  Blindly choosing what appeals to you may be entirely the wrong decision. Continue reading

Google Requires Mobile-Friendly Websites – Does Yours Comply?

cellphoneWith the world becoming more mobile, Google has made it a requirement that all websites be mobile user friendly. This means that your website must be accessible by any mobile device that has Internet connectivity capabilities. This does not mean that you have to construct an entirely new website; a copy of your existing website can be made for mobile users with a few modifications to ensure that it functions properly. Continue reading

The Real Reason Google Dropped Authorship in SERPs

barry schwartzIf you have been watching the search results from Google over the past few months, you may have noticed a somewhat surprising change. Early this year you would often have seen a small picture of the author under any article in the list. Very rapidly, if you knew that author, you would know whether the article was likely to be useful. Continue reading

Are you too intelligent to be wrong

thinkerIntelligence is always seen as a positive attribute. In a team game selection, it is often the more intelligent players who are selected first.  Most of us would like to be thought as highly intelligent by our friends and colleagues. What could possibly be wrong with that attitude?


Well not everyone agrees.  Here are just two opposing views but there are many more: Continue reading