After last year’s holiday season, researchers learned many interesting facts about what makes a good ecommerce site. They found that what was commonly believed about customer online shopping, such as what kept them from buying or what encouraged them to purchase were not the reasons that customers reported in past years. These three tips can encourage customers to not only visit a company website, but convert them to customers.
While many businesses are using SEO services to get their name out there, they are only optimizing their business potential partially. Search done on your mobile device will often be done as a local search since that is what most users want. Local SEO services are an important way to make sure that locals are finding your website and your business when they do an online search. Continue reading
The biggest cause of failed start-ups is that their marketing is not sufficiently effective in creating the sales growth they need. Marketing is the process of dialoguing with potential customers, ensuring that your products and services meet a real need that they have and then delivering the right solution for their needs. Continue reading
If you feel like you have your finger on the pulse of your smartphone, tablet, computer and anything else electronic, and further, you feel like you know how to reach people through this form of communication, you should check into the University of Florida’s Digital Marketing Degree to bolster your natural abilities in this ever-expanding field for media aficionados. Continue reading
The Huffington Post has an article on The Battle of the Working Mother and how to win your own ‘Mommy War’. The War is between the demands of your working career and the demands of your home and your children. It’s very challenging but that does not mean that stay-at-home-moms have it easy. Continue reading
Peter Drucker, perhaps the wisest management consultant ever, coined the phrase shown in the image to the right almost 50 years ago. If you are offering help to someone, it is only help if they acknowledge that it is useful to them. If someone has not asked for help, you should tread very carefully before offering any. Very often someone is not asking for help because they don’t believe they need help. When you offer help in that situation, the recipient may become angry that you are criticizing the way they are doing things. Continue reading
A recent Forbes article points out the importance of getting the right domain name for your business.
A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you. Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage. Continue reading
With the explosive growth of Ipads and other tablet computers, many will have done much of their Christmas shopping this year via an online store. Unfortunately particularly for the retailers, many shoppers will also have abandoned their shopping carts leaving frustration on both sides. Continue reading
We’re not talking here about the services provided by ad services such as blurbmobile or Wraps On The Go who will place your ads on or around moving vehicles. Instead we are focusing on how to advertise in this modern world where everyone is almost constantly in motion. How do you send your selling message to people on the go? Continue reading