Build Your Online Presence On A Solid Domain Name

domain namesA recent Forbes article points out the importance of getting the right domain name for your business.

A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you. Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage. Continue reading

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Eight Tips For Small Business Hiring Decisions

job interviewThis is a guest post by Adrian Matthews.

For all the horrors of the current economic climate, there is one good thing to come out of the recession; there’s never been a better time to look for new staff. Jobs are scarce and as a result, there’s never been more talented people without one. Continue reading

photo by: Alex France

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How to Optimize for Search on Facebook and YouTube

searchingThis is a guest post by Emma-Julie Fox.

There used to be a time when search engines and social networking sites had completely different purposes. Search engines were used to find relevant information whereas social networking sites were used to interact with family and friends from all over the world. These days, social media has expanded its reach such that it now serves search purposes as well. Continue reading

photo by: aussiegall

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Cut the Spam: Tips for Successful Email Marketing

cut the spam

This is a guest post by Angie Picardo.

In today’s age of sophisticated spam-filtering software, it’s more difficult than ever to effectively market your business online. Hundreds, even thousands, of emails to potential customers may never see the light of day, consigned instead to the darkness of recipient’s SPAM folder. The problem grows worse by the year, and there are no guarantees to avoiding the SPAM trap. But, with a few simple tips, odds are good your message will make it past the slings and arrows…and to the eyes of paying customers. Continue reading

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The Grass Is Greener on Your Side – Staying Relevant With Backlinks

targeted links in

This is a guest post by Thomas McMahon.

A major part of inbound marketing to your website is obtaining backlinks that point towards your site by active link building. There are thousands of places on the internet that will tell you how to build links, but it’s ultimately up to you to decide how you’ll go about gaining backlinks in order to drive natural traffic to your site, but also to improve your search rankings. Continue reading

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Personalized Advertising for a Young, Internet-Savvy Vancouver Audience

no trumpeting

This is a guest post by Annie Harrington.

Over the years, I’ve learned people love it when you talk to them, engage them, and relate to their interests. It’s basic interpersonal communication. What they don’t like is when you talk at them. Continue reading

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Use Twitter To Find The Best Graphics Designers

follow me on twitter

This is a guest post by Fahad Raza.

When you’re in need of a designer, there are more than one way of looking for one online. You could simply Google appropriate keywords to find a very long list of designers, on which you could easily lose a few hours. You’d have to browse through the web results one after the other, most of which will be portfolio websites of professional designers or designing agencies. You’d go through the portfolios and may or may not find the kind of designs you would like to have for yourself. In any case, the feat is both tedious and tormenting. Continue reading

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Promote Your Online Business Community

corporate pens

This is a guest post by Donald Adams.

Technology has changed business in a large number of ways and created a wealth of opportunities for start-ups and small companies that can at last go toe to toe with larger corporations. New internet marketing techniques have enabled them to reach a wider audience than ever before.  Digital production methods have reduced overheads and automated manufacturing, and better distribution channels have made order fulfillment easier than ever before. But what the web really gives to business is the benefit of community, and that’s something that many of us aren’t taking enough advantage of. Continue reading

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The Dead Backlinking Method

chrome check my links plugin

This is a guest post by Sophie Eagan.

The dead backlinking method is probably news to quite a lot of people, and indeed I have only just come across it. This is why I would like to share it with you all. The method itself has been around since the beginning of the Internet.  I would like to share this with you as in a way it is a form of guest posting but a great deal easier. Continue reading

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4 Reasons Why You Should Not Use Flash to Build a Website

intel flash website

This is a guest post by Robert Fisher.

Have you decided to use Flash to build your website? If yes, you should rethink and change your decision. It is true that Flash based websites are really attractive and cute.  See the examples to the right and below of what is possible.  if you are planning to build a heavily animated website or one that offers many online games, then it is OK to use Flash. But, if you are building a website to improve your business by increasing traffic to your site, then Flash is not the right choice. Continue reading

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