Some people argue that social media, automated emailing tools, and spam filters have led to the death of email as a marketing channel. Truth be told: that’s not really the case. Email marketing is stronger than ever. To make your campaign stand out, you need to adhere to efficient email marketing practices. The right approach will trigger a significant increase in your return on investment (ROI). Continue reading “Email marketing: Still the leading channel for getting the best Calls To Action”
Although Twitter is going great guns at the moment, only certain people want to be active in social media. Others are happy to be on the receiving end when services they trust send out e-mail newsletters from time to time. It isn’t rocket science to set up such an e-mail newsletter service but sometimes it makes sense to contract out such a service to a reliable service.
iContact is an easy to use email marketing, surveying, autoresponder, and blogging tool that allows small businesses, non-profits, and associations to easily communicate online with their customers, prospects, and members. A 15 day free trial of iContact is available at www.icontact.com.
If you need assurance of reliability, the company currently has over 15,000 customers and 100,000 users. Many customers are small businesses but a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, and International Paper, and political campaigns like Barack Obama ’08 have used their services.
One key advantage is that they take care of managing bounces and unsubscribes for you. They also give greater assurance that your message gets through to the inbox of your recipients through their ISP relations, feedback loops, and whitelist status. If you currently have deliverability issues with your existing email newsletter process, iContact is much more likely to ensure inbox delivery of your messages. It could be worth your while to check them out.