Top 10 Myths about Pay Per Click Marketing

This article is contributed by Pat Walton.

PPC marketing is the absolute market leader when it comes to online advertising. The largest and most powerful of the search engines, Google Inc. alone pulls in over $10 billion per year in revenue from their pay per click advertising platform Adwords. With such revenue streams it’s obvious that PPC is very popular and well used amongst many market segments. Continue reading “Top 10 Myths about Pay Per Click Marketing”

SEO or PPC – The Choice Is Yours

This article is contributed by Cory Collins

Often in the search engine optimization (SEO) world, people assume we should have an abiding hatred of pay per click (PPC) advertisements, twirling our moustaches and plotting its inevitable downfall. However, this isn’t at all true. Continue reading “SEO or PPC – The Choice Is Yours”