Twitter is the eye of the needle

if your Bible reading is a little rusty, you may not remember the eye of the needle quotation. It reads as follows:

“It is easier for a camel to go through the eye of a needle, than for a rich man to enter into the kingdom of God.” (Matthew 19:24)
For the last two centuries it has been common teaching in Sunday School that there is a gate in Jerusalem called the eye of the needle through which a camel could not pass unless it stooped and first had all its baggage first removed. After dark, when the main gates were shut, travellers or merchants would have to use this smaller gate, through which the camel could only enter unencumbered and crawling on its knees! Great sermon material, with the parallels of coming to God on our knees without all our baggage.

As the text goes on to say, it is a lovely story and an excellent parable for preaching but unfortunately unfounded!

Nevertheless the quotation came to mind on hearing that GasPedal is presenting the BlogWell Seminar on How Big Companies Use Social Media – October 28th, 2008. The seminar features Cisco Systems, Graco, The Home Depot, Intel, Kaiser Permanente, UPS, Wells Fargo and Walmart.

Twitter is perhaps the epitome of a social system. It is simple and direct and with only 140 characters and spaces, you have got to keep your message simple. It struck me that this is an extension of the process set in hand by the ClueTrain Manifesto. That leveled the playing field and has meant that consumers have much greater power relative to suppliers in this Internet age. Of course the suppliers could arrange to have very complete websites to try to wow the customers. It’s much more difficult to do that in 140 characters and spaces. That is how the Internet is evolving. It is all about two-way communication rather than one-sided monologues.


It would be interesting to be a fly on the wall at the Blog Council.

The Blog Council is a forum for the heads of corporate blogging and social media at the largest corporations in the world. The Blog Council brings together all of these people to explore issues and share best practices with one another in a productive and private environment.

With the increasing democratization of the Internet through all of these social media, those heads of corporate blogging and social media have quite a challenge on their hands.