A recent Forbes article points out the importance of getting the right domain name for your business.
A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you. Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage. Continue reading
This article is contributed by Angie Picardo.
In today’s age of sophisticated spam-filtering software, it’s more difficult than ever to effectively market your business online. Hundreds, even thousands, of emails to potential customers may never see the light of day, consigned instead to the darkness of recipient’s SPAM folder. The problem grows worse by the year, and there are no guarantees to avoiding the SPAM trap. But, with a few simple tips, odds are good your message will make it past the slings and arrows…and to the eyes of paying customers. Continue reading
With the explosive growth of Ipads and other tablet computers, many will have done much of their Christmas shopping this year via an online store. Unfortunately particularly for the retailers, many shoppers will also have abandoned their shopping carts leaving frustration on both sides. Continue reading
This article is contributed by Abel Velazquez.
2012 was a huge year for social media. We had the Facebook IPO, the emergence of Pinterest, and the arrival of Google+ as one of the giants in the social space — at least in terms of size. What does the future hold? It is a legitimate question to ask seeing how a new year is right around the corner. Anything could happen, but these five trends have already generated enough buzz to warrant monitoring in 2013. Continue reading
If you have heard the acronym, SEO, short for Search Engine Optimization, then it is highly likely you are aware of the cataclysmic conflict which is going on in the SEO world. Continue reading
This article is contributed by Kay Winders.
The key to successful marketing and repeat sales is to build a strong e-mail list. The bigger your list, the more targeted leads you have when you are ready to promote a new product or service or have an exclusive deal to offer. The more targeted leads you have, the greater your conversions will be and the more money you will make. Continue reading
This article is contributed by Kristie Lewis.
Some businesses are ideally structured when it comes to Internet marketing. For example, it’s easy to plan an Internet marketing strategy when you are a business like Groupon, in which all business is conducted online. But what if your business is a very traditional type of business, sometimes called a bricks-and-mortar business? Continue reading
This article is contributed by Joel Smith.
Launched in March 2010, Pinterest has now grown to become one of the most popular social bookmark-sharing websites. Currently with an Alexa rank of 42, Pinterest has seen the community grow in leaps and bounds. The site that celebrated reaching 1.6 million members in September of 2011 grew sensationally to 11.5 million in only February. Interestingly enough, 82% of these users are women. But is Pinterest only targeted at women or does it offer features of interest to men as well? Continue reading
This article is contributed by Barry Huddleston.
Where to look for a freelancer
Finding a good freelancer can be harder than managing the project itself. Some times it’s hard to tell if the freelancer is telling the truth about the experience he or she has. Unless you have a team of programmers and website developers that you know well or even play golf with then you will need to find one online. Continue reading
This article is contributed by Kimberly Wilson
I read an interesting article the other day about how frictionless online sharing is causing information overload and thus decreasing the practical value of social media. This not only affects the casual users of social media, it also affects the marketers.