Why Website Downtime Hurts Your Business

computer serversWhen businesses start looking for website hosts and developers, they will often find cheap offers that seem like they would be easy on the company budget. In many cases, cheap hosting services are only made possible because the service is willing to accept a high amount of downtime compared to more expensive hosts. If you are thinking about going with a cheap solution for your hosting, then check this out and see several ways by which  downtime hurts your business. Continue reading

Your company should not be flying blind

flying blindStarting a company can be very difficult nowadays. With so much competition, it is a hard task to get your brand out there so the general public knows that you exist. There are various ways that you can promote your company. Some of these ways are more effective than others.  Blindly choosing what appeals to you may be entirely the wrong decision. Continue reading

3 Things to Consider When Choosing A Cloud Platform

clouds

Courtesy of http://pixabay.com/en/cloud-cumulus-clouds-cumulus-8075/

Cloud networking is currently taking the world by storm, but what should you be looking for in your coverage? How can you be sure you’re getting the best deal before you sign with a new company? If you’re interested in finding a good provider and making the most out of cloud, here are just a few things to keep in mind. Continue reading

Build Your Online Presence On A Solid Domain Name

domain namesA recent Forbes article points out the importance of getting the right domain name for your business.

A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you. Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage. Continue reading

Cut the Spam: Tips for Successful Email Marketing

cut the spam

This article is contributed by Angie Picardo.

In today’s age of sophisticated spam-filtering software, it’s more difficult than ever to effectively market your business online. Hundreds, even thousands, of emails to potential customers may never see the light of day, consigned instead to the darkness of recipient’s SPAM folder. The problem grows worse by the year, and there are no guarantees to avoiding the SPAM trap. But, with a few simple tips, odds are good your message will make it past the slings and arrows…and to the eyes of paying customers. Continue reading

5 Top Social Media Trends For 2013

social media cupcakes

This article is contributed by Abel Velazquez.

2012 was a huge year for social media. We had the Facebook IPO, the emergence of Pinterest, and the arrival of Google+ as one of the giants in the social space — at least in terms of size. What does the future hold? It is a legitimate question to ask seeing how a new year is right around the corner. Anything could happen, but these five trends have already generated enough buzz to warrant monitoring in 2013. Continue reading

How to Grow Your E-mail List Quickly for More Conversions

This article is contributed by Kay Winders.

The key to successful marketing and repeat sales is to build a strong e-mail list. The bigger your list, the more targeted leads you have when you are ready to promote a new product or service or have an exclusive deal to offer. The more targeted leads you have, the greater your conversions will be and the more money you will make. Continue reading

Put Your Bricks-and-mortar Business On The Internet

This article is contributed by Kristie Lewis.

Some businesses are ideally structured when it comes to Internet marketing. For example, it’s easy to plan an Internet marketing strategy when you are a business like Groupon, in which all business is conducted online. But what if your business is a very traditional type of business, sometimes called a bricks-and-mortar business? Continue reading

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