BPWrap

Apparently the Microsoft Marketing Head for Windows Live is leaving precipitately and as yet no replacement has been nominated. Some are seeing this as a part of the changing of the guard as Ray Ozzie moves in and takes over some key functions from Bill Gates. However this may be a case of shooting the messenger.

The Microsoft Brands have been having some identity problems this year. However branding should be seen as a key part of business strategy. If there are problems, then something more fundamental than just changing the marketing spokesman will be needed.

Related:
Microsoft Brands

Tags: brand, Microsoft

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This entry was posted on Tuesday, June 27th, 2006 at 12:40 pm and is filed under Business, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.