It’s rare to have an idea that is so mind-breaking that it becomes an instant commercial success. Even the very best idea needs a great deal of hard work to turn it into a commercial reality. As Thomas Edison said, “Genius is 2% inspiration and 98% perspiration.”
This is particularly true with websites. However good a website is when it is launched, there will be many ways of making it perform very much better as time rolls on. Yet how many companies assign a budget for improving the website performance. If a true accounting of all company time and external fees is made, the budget for improving the website during the next 12 months should probably be comparable to the budget for creating and launching the website. Given the quality of most websites, the ROI (Return on Investment) on the improvement budget will likely far exceed the ROI on the website launch budget. After all, Internet Marketing should now be the biggest sales generation activity for most companies.
Why is it so difficult to create a high performing website instantly? Well most people don’t realize but a website and the way it interacts with its human and search engine spider visitors is a highly complex system. It’s no exaggeration to say that it is akin to the complexity of a modern automobile and the way the automobile performs. So it’s only by living with the website that you can see where it needs modifying and tweaking.
You may ask what needs to be done. Well there’s a whole series of daily, weekly and less frequent activities. You can read about them in The Website 12-step High Performance Tune-up”.