Today I issued the SMM April Newsletter. It isn’t what I intended to write about. It’s been a stimulating month with many intriguing ideas floating about. However the idea I had during the early part of the month was bumped by two events that occurred within 24 hours. After that I just had to switch to another idea.
The SMM Newsletters push out many ideas on how to make more selling-effective websites. As I am in contact with potential clients, I find many value what they find in the newsletters. Yet one of these had a new website developed very recently and there it is in FRAMES. How could they? Well they put their faith in their website designer.
Within 24 hours of that, I was working with an internal web designer from one of my clients. I had already set out the ground rules for the website development including no frames. Given a technical problem, the designer suggested that perhaps frames would provide the easiest solution. He knew I would be opposed, but gave as justification that one of the largest website design companies locally seemed to work mostly in frames.
This coincidence triggered another thought when I noticed it is almost 40 years since Ralph Nader wrote his critical book on the automobile industry and the hazardous vehicles they were producing. I could see parallels between attractive automobiles and attractive websites. I could also see a divide between website owners and website designers. The owners are often old enough to remember Ralph Nader and what he tried to do. The much younger designers may only see Ralph Nader as another presidential hopeful in the USA. So with a little tongue in cheek, I’ve issued the latest Newsletter, “Is Your Website ‘Unsafe At Any Speed’ “.