Internet Marketing And SEO From A Different Point Of View
This article is contributed by George Kent.
I see something strange happening and it could be costing a lot of people money. It all has to do with the logo. Everyone should have a nice logo because it’s what people associate with your website. As soon as they land on your site they should see it and feel safe because they are in the right place. Continue reading “6 Mistakes You May Be Making With Your Logo”
At the recent SES San Jose, Dan Heath, co-author of Made To Stick and keynote speaker, offered 6 Tips for Small Business Marketing Success. He suggested that ideas that catch on are:
He feels that presenting users with too many choices reduces their response rate. So, avoiding “decision paralysis” is one key aspect of keeping an idea simple.
That’s what Sheena Iyengar calls ‘choice overload‘. It really is true that ‘the fewer, the better‘.