Designing Websites That Perform

A website is not something that should merely be seen like a sculpture without any objective to influence potential prospects to take appropriate actions. Instead it should be a website that performs.

To do that it must have strengths in a number of areas. The following lists some of the more important:

  • Immediate visual impact
  • Visibility in the search engines for appropriate key words
  • Good usability so that visitors easily navigate the website to find what they need
  • Persuadability so that visitors take appropriate actions moving them towards purchasing
  • Credibility so that visitors feel a sense of trust in the company.

These features must be considered in designing the website: they cannot be added later.

To do this requires a particular kind of web design company that has all the necessary skills. An example of such a company is Primeview, which provides full services for arizona web design. That includes a strong emphasis on arizona seo, since this is critical in ensuring high website traffic.

Although search engines work particularly with the text content of websites, that does not imply a drabness for the websites created as you can see from Primeview’s cool before and after gallery. If you are in Arizona, this would certainly be a company worth reviewing if you are looking for full service web design that will create a website that will help you achieve your business goals.