I think Pattie Simone has exactly the right message in her article about A Marketing Tool That’s Obvious, Overlooked and Cheap. As she says, Use superior service as a thrifty and effective in-house marketing mechanism.
While many entrepreneurs are scrambling to attract new business, some have discovered one of the easiest (and least expensive) tools to keep their sales engines humming: holding on to current patrons through superb customer service. When you weight the cost of attracting new clients vs. the cost of keeping the ones you have, superior customer service will beat most any ad campaign on ROI.
It was unfortunate that the article uses pop-ups like this:
These particular ones are cheap, very obvious and almost impossible to overlook. Indeed for a few seconds you can only move them and not make them disappear. Why do the marketers of Resource Nation use such push marketing, intrusive methods. They will alienate most prospects and are hardly in tune with the spirit of this article.