Your company should not be flying blind

Starting a company can be very difficult nowadays. With so much competition, it is a hard task to get your brand out there so the general public knows that you exist. There are various ways that you can promote your company. Some of these ways are more effective than others.  Blindly choosing what appeals to you may be entirely the wrong decision. Continue reading “Your company should not be flying blind”

Marketing Right Now e-book

Marketing Right Now was originally an 8-part blog series that appeared on the Cre8asite Flow blog in the fall of 2008.

It now has been updated and brought together in one place in an e-book (PDF file).  Here are more details on the Marketing Right Now e-book.  The aim is to help entrepreneurs and SOHO (small office, home office) workers start their business in the right way and then grow it successfully.  It covers all aspects of this in a concise 55 pages.

It is intended as a work book, which is the reason for presenting this as an e-book.  It discusses throughout what are the success keys of business and in an Annex presents these keys to success in a single page work sheet.  It does suggest ways of doing extra reading, but the action-oriented entrepreneur will find the essential first steps are covered so that the action plan can start quickly.

Three Key Factors

Why is this book different from all the others that appear so frequently?  The major difference is that this is geared for rapid action rather than slow and leisurely planning.

There are also three important principles that influence how actions should be taken:

  • Internet mindset
    The Internet creates greater openness and changes the balance of power between buyers and sellers
  • Customer-centric
    Unless you see things the way the customer does, you may be surprised when they are cool about what you thought might be good for them.
  • Time Is Job One 
    Time is valued by customers much more than companies acknowledge.  Offering attractive time-related services to your customers will give a competitive advantage.

Why Pay For An E-book

One reaction to an e-book may be to question why it is not free.  There are so many things written on the Internet that are free.  Why would someone not explore those? 

Well of course they can but their own time must be factored into the equation.  It is the principle that Chris Anderson discusses in his book, Free: The Future of a Radical Price.  In this case you can see a good part of the information in the blog posts mentioned earlier and very little has changed since then.  However if your time is valuable, then you may feel it is an equitable arrangement to pay the author a modest contribution so that you have the content in a more usable format that will save your time.

The advantage of an e-book is that you know exactly what you are paying for.  Many sources of marketing information are put behind walls and you must pay a monthly entry fee to have access. One cannot be sure exactly what is the ROI for such more hefty investments, but usually there are a few glowing customer references to encourage you to enter the door. 

If you want to get a better appreciation of such ‘closed gardens’, Chris Garrett wrote a description of how he Built His Authority Blogger Member Site.  As he says there  is a good deal of interest in Teaching Sells and membership sites in general, so he wanted to set out how you can easily create your own membership site using WordPress.

buy marketing right now

Membership sites are certainly one possibility if you think you will have the time and dedication (and money) to follow all that they have to offer and then take the necessary actions.  If you are not sure about what is in that ‘brown paper bag’, then a more appropriate way to go may be a modestly priced e-book that covers all you need.

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Social Media Marketing (SMM) – the latest Buzz

SMM is not just Strategic Marketing Montreal.

When Strategic Marketing Montreal (SMM) came on the scene in 2002, there was very little confusing competition for that acronym, SMM. There was indeed the Science Museum of Minnesota (SMM), the international SMM Fair covering shipbuilding, machinery & marine technology, the Society for Marine Mammalogy (SMM), the Solar Maximum Mission (SMM), the American Shrine to Music Museum (SMM) and a few others. All that was bearable. However over the last year SMM has taken on another meaning that is fittingly spreading like wildfire. It’s SMM for Social Media Marketing.

Wikipedia has a good definition of Social Media.

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.

Robert Scoble the pre-eminent blogger also has a useful description of social media. You can get an idea of the importance of this SMM when you remember that Google acquired YouTube for $1.65 billion in October 2006.

Cre8asite adds a Social Media Forum.

The latest news today is that Cre8asite Forums is opening a new Forum on Social Media and Tagging. It will be moderated by two new moderators, Liana Evans and Chris Winfield. Both are well known in the SMM world and given the incredible buzz around this whole area, we should all be in for an exciting journey of discovery.

For Strategic Marketing Montreal or SMM, this increased name competition could be seen as a downer. However if folk come to us assuming that SMM stands for Social Media Marketing, then I’m sure it will be mutually beneficial.