The Real Reason Google Dropped Authorship in SERPs

barry schwartzIf you have been watching the search results from Google over the past few months, you may have noticed a somewhat surprising change. Early this year you would often have seen a small picture of the author under any article in the list. Very rapidly, if you knew that author, you would know whether the article was likely to be useful. Continue reading

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How To Fundraise Online – How I Raised £1,700 In Three Months

marathonThis article is contributed by Allen Peters.

For a long time I had wanted to run the London Marathon. It seemed like a great challenge, a great thing to say that I’d accomplished and a fun and historic event to be a part of.

The only flaw in my plan was the fact that it was so difficult to actually get a place. So many apply to run the Marathon each year, that most people would apply multiple times and still not get accepted. If you apply and get refused four times in a row then you get a place automatically, but that’s assuming that you haven’t given up on the idea after the second attempt… as I did. Continue reading

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X Winning Ways To Incorporate Social Media Into Your Clothes Design Ideas

fashion modelThis article is contributed by Nancy Baker.

If you are starting off as a clothes designer and are thinking of ways to get your brand and name out there, look no further! Social media is an incredible way to make new friends and generally build up your own community of likeminded individuals. It is also a killer way to bring people’s attention to whatever it is that you are selling, but it is not exactly straightforward. There is a particular set of rules that, if adhered to, can bring you an incredible return. This article looks at how fledgling designers can harness this phenomenal platform in a way that sometimes belies belief. So please take a few minutes out of your busy schedule and see if you can pick up some value from the rest of this piece. Continue reading

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Digital Mastery

digital masteryIf you feel like you have your finger on the pulse of your smartphone, tablet, computer and anything else electronic, and further, you feel like you know how to reach people through this form of communication, you should check into the University of Florida’s Digital Marketing Degree to bolster your natural abilities in this ever-expanding field for media aficionados. Continue reading

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How Social Media is Changing the World

social mediaThis article is contributed by Matt Smith.

Social media has definitely influenced the way we work and live. With more than 90% of the population using the internet every day and a majority of them using some type of social media network, there’s no doubt that social media has the potential to change the world. But how, and in what specific ways? Continue reading

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How to Optimize for Search on Facebook and YouTube

searchingThis article is contributed by Emma-Julie Fox.

There used to be a time when search engines and social networking sites had completely different purposes. Search engines were used to find relevant information whereas social networking sites were used to interact with family and friends from all over the world. These days, social media has expanded its reach such that it now serves search purposes as well. Continue reading

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Promote Your Online Business Community

corporate pens

This article is contributed by Donald Adams.

Technology has changed business in a large number of ways and created a wealth of opportunities for start-ups and small companies that can at last go toe to toe with larger corporations. New internet marketing techniques have enabled them to reach a wider audience than ever before.  Digital production methods have reduced overheads and automated manufacturing, and better distribution channels have made order fulfillment easier than ever before. But what the web really gives to business is the benefit of community, and that’s something that many of us aren’t taking enough advantage of. Continue reading

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5 Top Social Media Trends For 2013

social media cupcakes

This article is contributed by Abel Velazquez.

2012 was a huge year for social media. We had the Facebook IPO, the emergence of Pinterest, and the arrival of Google+ as one of the giants in the social space — at least in terms of size. What does the future hold? It is a legitimate question to ask seeing how a new year is right around the corner. Anything could happen, but these five trends have already generated enough buzz to warrant monitoring in 2013. Continue reading

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Put Your Bricks-and-mortar Business On The Internet

This article is contributed by Kristie Lewis.

Some businesses are ideally structured when it comes to Internet marketing. For example, it’s easy to plan an Internet marketing strategy when you are a business like Groupon, in which all business is conducted online. But what if your business is a very traditional type of business, sometimes called a bricks-and-mortar business? Continue reading

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Does Pinterest Only Interest Women?

This article is contributed by Joel Smith.

Launched in March 2010, Pinterest has now grown to become one of the most popular social bookmark-sharing websites. Currently with an Alexa rank of 42, Pinterest has seen the community grow in leaps and bounds. The site that celebrated reaching 1.6 million members in September of 2011 grew sensationally to 11.5 million in only February. Interestingly enough, 82% of these users are women. But is Pinterest only targeted at women or does it offer features of interest to men as well? Continue reading

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