Choose a Domain Name That Draws Traffic – A Quick Guide

In the world of digital marketing, a domain name is more than just the address of a website. When you are competing with millions of other businesses for traffic, you want your page to be as easy to find as possible. Choosing the right domain name is key to driving traffic to your website. Here are some tips to help your business increase brand awareness and draw more traffic.

Keep Your Domain Name Short and Simple

When possible, try to choose a domain name that contains less than 10 characters. The goal is to choose a name that is simple, memorable and won’t require a lot of typing. The more typing a consumer has to do to find your website, the higher the chance of them mistyping it and landing elsewhere.

Make Sure Your Domain Name Makes Sense

As you brainstorm domain name ideas, it is important to ensure that the name you choose reflects what your business does. If you are having difficulty with this step, try finding a way to incorporate your target keywords into the domain name. Not only can this make your website easier to find, but it can also train consumers to associate specific keywords with your business.

Include Your Location

Whether your business is a small neighborhood pizzeria or the only plumber in town, adding your location to the domain can help customers find you. Consider adding your neighborhood, city or street name to your domain or to the name of your business. This technique can help you attract prospective customers looking for goods or services in their local area.

Register Your Domain Name

Once you have used these tips to choose a domain name, the next step is to get it registered. Sites like Register.com offer the cheapest domain name registration around. Start by using their simple search tool to see if your desired domain is available. If your exact name is unavailable, consider using other close variations of it. For example, adding a location prefix or suffix to your desired domain may help you find a name that is not already taken.

If the domain you want is taken, try going directly to that web address to check out the page. If the site that comes up does not appear to be in use, you may be able to purchase it from the current owner. Use an online domain owner lookup tool to identify the owner and find the best way to contact them.

Other Considerations

When registering your domain, be sure to provide a valid email address. This allows the registrar to reach you when your domain name nears expiration. If you plan to expand your business in the coming years, you may want to consider purchasing your domain name with several different extensions. In addition to .com, other popular extensions like .co, .net and .biz may also be for sale. The price of each domain will depend on the potential demand for it.

Another strategy is to buy established domains that contain your keyword. Look for domains that have expired or are no longer in use. Once purchased, you can use those domains to redirect traffic to your website. When done right, this can be a great way to boost traffic to your site without doing any additional marketing.

Choosing the right domain name can be difficult, but it does not have to be. These simple tips and tricks will have you well on your way to choosing a winning domain.

BPWrap At A New Location

This SMM blog, BPWrap, after five years has moved to a new home. It had been located at a Cre8asite Forum’s subdomain (blog.cre8asite.net/bwelford) since it started in March 2004. At its inception for four days it was called BWrap. Almost instantly it was noted that the name was already in use, so the name was switched to BPWrap.

There are disadvantages in having such a complex URL as a location so finally it is now to be found at its new domain, www.BPWrap.com.

At the old location there is still an htaccess file which arranges a 301 permanent redirect to this new location. This maintained the search engine visibility throughout the switch and ensures continuing high rankings in keyword searches.

The only minor dissatisfaction is that the Google Toolbar PageRank indicator has not yet returned to the 4 or 5 level that has been seen recently. This visual indicator is not updated frequently so it may be a month or two before the correct value is showing.

If in your blog or your website, you linked to any of the BPWrap posts, it would be most helpful if you would ensure the correct URL is now showing. Visitors do not get lost in using the old URL but this will help confirm the switch with the search engines. We look forward to many more years of providing insights and revelations on the Internet marketing world from this new home.

Update

A Search Engine Journal article, URL Structure: The Closer to the Root – the Better?, provides a pleasing confirmation of the wisdom of this move.

Creative Accountants Need King Canute

There is a rather large advertisement in today’s Vancouver Sun. At the center of the full-page is the following:

creative accountants

I was struck by those words at the center of the ad:

CREATIVE ACCOUNTANTS should no longer be used to describe book cookers, liars, little men in little rooms helping rich crooks get richer, or downright cheaters.

cma creative accountants
It is true that The Society of Management Accountants of Canada has applied for a Canadian trademark. If granted they, and only they, will have the right to use the trademark above on products they sell and on a series of services covering the following:
SERVICES:

  • Establishing and enforcing guidelines
  • training and educating
  • disseminating information
  • promoting and representing the interest of management accountants

Their new website, CreativeAccountants.org, (unfortunately in Flash), is really only new packaging around their existing resource-full website for Certified Management Accountants of Canada.

So why bring in King Canute? Well perhaps he might have counseled the CMA to go for some other trademark. As he tried to tell his advisers, sometimes you cannot turn back the tide. Just look at what Wikipedia offers as a definition of creative accounting.

Creative accounting and earnings management are euphemisms referring to accounting practices that may or may not follow the letter of the rules of standard accounting practices, but certainly deviate from the spirit of those rules. They are characterized by excessive complication and the use of novel ways of characterizing income, assets, or liabilities. The terms “innovative” or “aggressive” are also sometimes used.

It would seem the battle has been lost already. An appropriate choice of domain name is always a first consideration in doing a website review. CreativeAccountants.org is certainly a bold initiative but would seem to carry too much baggage to be the right long-term choice.

Related: SWOT That Domain Name