Choose a Domain Name That Draws Traffic – A Quick Guide

In the world of digital marketing, a domain name is more than just the address of a website. When you are competing with millions of other businesses for traffic, you want your page to be as easy to find as possible. Choosing the right domain name is key to driving traffic to your website. Here are some tips to help your business increase brand awareness and draw more traffic. Continue reading “Choose a Domain Name That Draws Traffic – A Quick Guide”

BPWrap At A New Location

This SMM blog, BPWrap, after five years has moved to a new home. It had been located at a Cre8asite Forum’s subdomain ( since it started in March 2004. At its inception for four days it was called BWrap. Almost instantly it was noted that the name was already in use, so the name was switched to BPWrap.

There are disadvantages in having such a complex URL as a location so finally it is now to be found at its new domain,

At the old location there is still an htaccess file which arranges a 301 permanent redirect to this new location. This maintained the search engine visibility throughout the switch and ensures continuing high rankings in keyword searches.

The only minor dissatisfaction is that the Google Toolbar PageRank indicator has not yet returned to the 4 or 5 level that has been seen recently. This visual indicator is not updated frequently so it may be a month or two before the correct value is showing.

If in your blog or your website, you linked to any of the BPWrap posts, it would be most helpful if you would ensure the correct URL is now showing. Visitors do not get lost in using the old URL but this will help confirm the switch with the search engines. We look forward to many more years of providing insights and revelations on the Internet marketing world from this new home.


A Search Engine Journal article, URL Structure: The Closer to the Root – the Better?, provides a pleasing confirmation of the wisdom of this move.

Creative Accountants Need King Canute

There is a rather large advertisement in today’s Vancouver Sun. At the center of the full-page is the following:

creative accountants

I was struck by those words at the center of the ad:

CREATIVE ACCOUNTANTS should no longer be used to describe book cookers, liars, little men in little rooms helping rich crooks get richer, or downright cheaters.

cma creative accountants
It is true that The Society of Management Accountants of Canada has applied for a Canadian trademark. If granted they, and only they, will have the right to use the trademark above on products they sell and on a series of services covering the following:

  • Establishing and enforcing guidelines
  • training and educating
  • disseminating information
  • promoting and representing the interest of management accountants

Their new website,, (unfortunately in Flash), is really only new packaging around their existing resource-full website for Certified Management Accountants of Canada.

So why bring in King Canute? Well perhaps he might have counseled the CMA to go for some other trademark. As he tried to tell his advisers, sometimes you cannot turn back the tide. Just look at what Wikipedia offers as a definition of creative accounting.

Creative accounting and earnings management are euphemisms referring to accounting practices that may or may not follow the letter of the rules of standard accounting practices, but certainly deviate from the spirit of those rules. They are characterized by excessive complication and the use of novel ways of characterizing income, assets, or liabilities. The terms “innovative” or “aggressive” are also sometimes used.

It would seem the battle has been lost already. An appropriate choice of domain name is always a first consideration in doing a website review. is certainly a bold initiative but would seem to carry too much baggage to be the right long-term choice.

Related: SWOT That Domain Name