When Strategic Marketing Montreal (SMM) came on the scene in 2002, there was very little confusing competition for that acronym, SMM. There was indeed the Science Museum of Minnesota (SMM), the international SMM Fair covering shipbuilding, machinery & marine technology, the Society for Marine Mammalogy (SMM), the Solar Maximum Mission (SMM), the American Shrine to Music Museum (SMM) and a few others. All that was bearable. However over the last year SMM has taken on another meaning that is fittingly spreading like wildfire. It’s SMM for Social Media Marketing.
Wikipedia has a good definition of Social Media.
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.
Robert Scoble the pre-eminent blogger also has a useful description of social media. You can get an idea of the importance of this SMM when you remember that Google acquired YouTube for $1.65 billion in October 2006.
The latest news today is that Cre8asite Forums is opening a new Forum on Social Media and Tagging. It will be moderated by two new moderators, Liana Evans and Chris Winfield. Both are well known in the SMM world and given the incredible buzz around this whole area, we should all be in for an exciting journey of discovery.
For Strategic Marketing Montreal or SMM, this increased name competition could be seen as a downer. However if folk come to us assuming that SMM stands for Social Media Marketing, then I’m sure it will be mutually beneficial.