This article is contributed by Cory Collins
Often in the search engine optimization (SEO) world, people assume we should have an abiding hatred of pay per click (PPC) advertisements, twirling our moustaches and plotting its inevitable downfall. However, this isn’t at all true. Continue reading
This article is contributed by Theresa Moyer.
Google has changed the search engine landscape drastically. Since their introduction of Panda and Penguin, many businesses were hit hard and no longer rank on Google. The purpose of Panda and Penguin were to eliminate people that ranked their sites by spamming. Continue reading
That title relates to a more frequently heard saying. "The King is dead. Long live the King". This is a traditional proclamation made following the accession of a new monarch in various countries, such as the United Kingdom.
This article is contributed by Amelia Wood.
The Atlantic recently made an interesting announcement. Announcing a swerve away from the tried and true models on web writing, the online news association has recently stopped caring about SEO. Instead, the company is focusing on, dare we say it… actual readers, to catapult their articles to viral status, drive links to their site, and increase Google rankings.
This article is contributed by Eliza Morgan.
If you’ve been in the blogging or SEO business for a while, PageRank is likely your preferred metric that you use to test the quality of your sites. Of course, PageRank has been the standard for several years now, and it’s definitely important to do all you can to keep your PageRank number high. At the same time, however, a site that’s ranked high using PageRank can be a very poorly executed site, while a stellar site can still have a low PageRank. Here are a few other metrics you should look at to see how you can improve your site to its full potential:
This article is contributed by Angelita Williams.
At the end of last month, Google released yet another Panda update which, according to Google’s blog, focused on the continuing improvement of systems such as “related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch, and more. Each individual change is subtle and important, and over time they add up to a radically improved search engine.”
This article is contributed by Jane Smith.
Most bloggers have come to the realization that high quality content is the best blog marketing strategy. You might come across some newbie blogs that resort to gimmicks to boost their SEO ranking, but ironically those blogs have low visibility because their tactics are so transparent.
The Search world is all a-twitter with the news that the Google Spam team has downgraded the search rankings for the Google Chrome group because their actions resulted in bloggers being paid to write posts that included links to Google Chrome web pages. That is in violation of the Google Quality Guidelines.
That is a question that many observers are asking. Google wished to create a strong property in the social media world after its various social media flops such as Orkut. After all if you want to make money, you should be where the people are. So Google Plus came charging out of the stable and very quickly had the largest number of adherents in the shortest period of time. Larry Page said there were 40 million users of Google Plus.
Perhaps it’s the buzz around the launch of Google Plus, but some other hot topics seem to have gone off the boil. Perhaps the most lively this year was the effect of the introduction of the Panda algorithm to grade the quality of web pages. An interesting development on this seems to have happened without too much comment as yet.