3 Reasons to Stop Writing for SEO

This article is contributed by Amelia Wood.

The Atlantic

The Atlantic recently made an interesting announcement. Announcing a swerve away from the tried and true models on web writing, the online news association has recently stopped caring about SEO. Instead, the company is focusing on, dare we say it… actual readers, to catapult their articles to viral status, drive links to their site, and increase Google rankings.

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Beyond PageRank: Analytic Metrics that Do More

This article is contributed by Eliza Morgan.

If you’ve been in the blogging or SEO business for a while, PageRank is likely your preferred metric that you use to test the quality of your sites. Of course, PageRank has been the standard for several years now, and it’s definitely important to do all you can to keep your PageRank number high. At the same time, however, a site that’s ranked high using PageRank can be a very poorly executed site, while a stellar site can still have a low PageRank. Here are a few other metrics you should look at to see how you can improve your site to its full potential:

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Beating Panda Updates – An Internet Marketing Guide

This article is contributed by Angelita Williams.

At the end of last month, Google released yet another Panda update which, according to Google’s blog, focused on the continuing improvement of systems such as “related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch, and more. Each individual change is subtle and important, and over time they add up to a radically improved search engine.”

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The Irony Of Google Slapping Its Own Wrist Over Chrome Paid Links

The Search world is all a-twitter with the news that the Google Spam team has downgraded the search rankings for the Google Chrome group because their actions resulted in bloggers being paid to write posts that included links to Google Chrome web pages. That is in violation of the Google Quality Guidelines.

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Can Google Plus Get There From Here

That is a question that many observers are asking.  Google wished to create a strong property in the social media world after its  various social media flops such as Orkut.  After all if you want to make money, you should be where the people are.  So Google Plus came charging out of the stable and very quickly had the largest number of adherents in the shortest period of time. Larry Page said there were 40 million users of Google Plus.

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Subdomains or Subdirectories One More Time

Perhaps it’s the buzz around the launch of Google Plus, but some other hot topics seem to have gone off the boil. Perhaps the most lively this year was the effect of the introduction of the Panda algorithm to grade the quality of web pages.  An interesting development on this seems to have happened without too much comment as yet.

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Keyword Research: Using Google Adwords

This article is contributed by Mariana Ashley

In any search engine optimization (SEO) guide, they will tell you to do keyword research, using Google Adwords. Most guides won’t give you any more detail than that. “Just type in your keywords and Adwords will give you keywords,” or something to that extent, is the general gist. In actuality, keyword research is much more complicated and requires a complete understanding of the function of your site as well as your potential readership. There are a variety of steps that go into keyword research.

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