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	<title>BPWrap &#187; Web Design</title>
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	<link>http://www.bpwrap.com</link>
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		<title>Designing Websites That Perform</title>
		<link>http://www.bpwrap.com/2009/07/designing-websites-that-perform/</link>
		<comments>http://www.bpwrap.com/2009/07/designing-websites-that-perform/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 13:14:40 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[arizona]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.bpwrap.com/?p=1090</guid>
		<description><![CDATA[A website is not something that should merely be seen like a sculpture without any objective to influence potential prospects to take appropriate actions. Instead it should be a website that performs. To do that it must have strengths in a number of areas. The following lists some of the more important: Immediate visual impact [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2009/07/designing-websites-that-perform/">Designing Websites That Perform</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>A website is not something that should merely be seen like a sculpture without any objective to influence potential prospects to take appropriate actions.  Instead it should be <a href="http://www.smmbc.ca/websites.htm">a website that performs</a>.</p>
<p>To do that it must have strengths in a number of areas. The following lists some of the more important:</p>
<ul>
<li>Immediate visual impact</li>
<li>Visibility in the search engines for appropriate key words</li>
<li>Good usability so that visitors easily navigate the website to find what they need</li>
<li>Persuadability so that visitors take appropriate actions moving them towards purchasing</li>
<li>Credibility so that visitors feel a sense of trust in the company.</li>
</ul>
<p>These features must be considered in designing the website: they cannot be added later.</p>
<p>To do this requires a particular kind of web design company that has all the necessary skills.  An example of such a company is Primeview, which provides full services for <a href="http://www.primeview.com">arizona web design</a>. That includes a strong emphasis on <a href="http://www.primeview.com/searchengineoptimizationseo.asp">arizona seo</a>, since this is critical in ensuring high website traffic.</p>
<p>Although search engines work particularly with the text content of websites, that does not imply a drabness for the websites created as you can see from Primeview&#8217;s <a href="http://www.primeview.com/before_after_gallery.asp">cool before and after gallery</a>.  If you are in Arizona, this would certainly be a company worth reviewing if you are looking for full service web design that will create a website that will help you achieve your business goals.</p>
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		</item>
		<item>
		<title>Making Complex Purchases</title>
		<link>http://www.bpwrap.com/2009/06/making-complex-purchases/</link>
		<comments>http://www.bpwrap.com/2009/06/making-complex-purchases/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 20:36:18 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[specification]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=1053</guid>
		<description><![CDATA[As Dave Brock points out, People Don&#8217;t Like To Be Sold&#8212;But They Do Like To Buy! How do we facilitate the customer&#8217;s buying process? It&#8217;s a few simple things, but that can have great meaning to the customer&#8212;again much is focused on educating and informing. Things like: What are the questions they should be asking&#8212;of [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2009/06/making-complex-purchases/">Making Complex Purchases</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>As <strong>Dave Brock</strong> points out, <a href="http://partnersinexcellence.blogspot.com/2009/06/people-dont-like-to-be-sold-but-they-do.html">People Don&#8217;t Like To Be Sold&#8212;But They Do Like To Buy!</a> </p>
<blockquote><p>How do we facilitate the customer&#8217;s buying process? It&#8217;s a few simple things, but that can have great meaning to the customer&#8212;again much is focused on educating and informing. Things like: What are the questions they should be asking&#8212;of you and of your competitors? What should their expectations of a solution be? Are they realistic, unrealistic? What are the pitfalls involved in selecting a solution? What are the things they should be considering, but not thinking about? </p>
</blockquote>
<p>Although many company owners may not realize it, one of the most complex purchase decisions they have is how to &#8216;buy&#8217; their website.&#160; If the website is to be a <a href="http://www.smmbc.ca/newsletter-32.htm">Powerful Sales Representative</a>, then careful <a href="http://www.smmbc.ca/websiteplanning.htm">Website Planning</a> is involved.&#160; A website is as complex as an automobile and it is far too easy to create a website that is <a href="http://www.smmbc.ca/newsletter-39.htm">&quot;Unsafe At Any Speed&quot;.</a> </p>
<p>Given the ever evolving complexity of multiple browsers and a wide variety of devices, the only safe and sure way to avoid major disappointment is to carefully define the <a href="http://www.theworkingweb.com/publicBlogDetail.php?id=13">website functional specifications</a>.&#160; To understand what that involves, it is worth checking out a <a href="http://www.theworkingweb.com/publicBlogDetail.php?id=14">sample website spec</a>.&#160; Only with a carefully detailed specification can disaster be avoided.&#160; </p>
<p>Undoubtedly most websites can be seen by their designers and by the website owner in a satisfactory way on their preferred device/browser combination.&#160; However it must be seen in an attractive way by all their prospects with whatever device/browser combination they may be using.&#160; That takes the right functional specification to achieve that.</p>
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		<title>Arial Font No Longer</title>
		<link>http://www.bpwrap.com/2009/05/arial-font-no-longer/</link>
		<comments>http://www.bpwrap.com/2009/05/arial-font-no-longer/#comments</comments>
		<pubDate>Mon, 25 May 2009 16:44:32 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Popular]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[arial]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[line height]]></category>
		<category><![CDATA[size]]></category>
		<category><![CDATA[verdana]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=999</guid>
		<description><![CDATA[Or perhaps that should read &#8211; Arial Font &#8211; No &#8211; Wider. Our ever sharp-eyed readers may notice a subtle change in the appearance of the SMM online properties, in other words the website and the blogs. It is perhaps a long overdue change and indeed many others may wish to adopt this change so [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2009/05/arial-font-no-longer/">Arial Font No Longer</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>Or perhaps that should read &#8211; Arial Font &#8211; No &#8211; Wider. Our ever sharp-eyed readers may notice a subtle change in the appearance of the SMM online properties, in other words the website and the blogs. It is perhaps a long overdue change and indeed many others may wish to adopt this change so we offer a few words of explanation.  Graphic designers will find nothing new here but this is a case where a little knowledge can be helpful.</p>
<p>This is hardly a new topic since back in December 2001 Mark Simonson wrote an excellent article on <a href="http://www.ms-studio.com/articles.html">The Scourge of Arial</a>.</p>
<blockquote><p>Arial is everywhere. If you don’t know what it is, you don’t use a modern personal computer. Arial is a font that is familiar to anyone who uses Microsoft products, whether on a PC or a Mac. It has spread like a virus through the typographic landscape and illustrates the pervasiveness of Microsoft’s influence in the world.</p>
<p>Arial’s ubiquity is not due to its beauty. It’s actually rather homely. Not that homeliness is necessarily a bad thing for a typeface. With typefaces, character and history are just as important. Arial, however, has a rather dubious history and not much character. In fact, Arial is little more than a shameless impostor.</p></blockquote>
<p>He then goes on to lay out the history of how Arial evolved from a font much used in print media, Helvetica.</p>
<blockquote><p>Throughout the latter half of the twentieth century, one of the most popular typefaces in the western world was Helvetica. It was developed by the Haas Foundry of Switzerland in the 1950s. Later, Haas merged with Linotype and Helvetica was heavily promoted. More weights were added and it really began to catch on.</p>
<p>An icon of the Swiss school of typography, Helvetica swept through the design world in the ’60s and became synonymous with modern, progressive, cosmopolitan attitudes. With its friendly, cheerful appearance and clean lines, it was universally embraced for a time by both the corporate and design worlds as a nearly perfect typeface to be used for anything and everything. “When in doubt, use Helvetica” was a common rule.</p></blockquote>
<p>Arial is an example of a font without serifs. Serifs are those small projections that are added to letters in a font like Times Roman, which is a standard font used in MS Word.  They look fine in print but do not work particularly well on a computer screen.  Arial is just one example of a sans-serif font and there are now many others.</p>
<p>If Arial is so popular why would anyone wish to change.  One reason is to stand out from the crowd.  The other reason is that Arial can have a slightly cramped look and others spread out the letters a little more.  This helps readability particularly with smaller letters.</p>
<p>Our choice is Verdana, which is now a very popular font.  In consequence, the CSS style sheets now start off with the following lines of code:</p>
<div style="clear:both;margin:10px 50px;background:#f1f1ff;font-size:90%;padding:10px;">body{<br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;	font-family: verdana, arial, sans-serif;<br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;font-size: 0.9em;<br &nbsp;&nbsp;&nbsp;/><br />
}</div>
<p>The font-family line means that verdana is used if available.  If not, then arial is used if available.  If not then whatever sans-serif font is available is used.  No surprises there.</p>
<p>The <span style="padding:5px;background:#f1f1ff;">font-size: 0.9em;</span> introduces a very important point.  It could equally have been written as <span style="padding:5px;background:#f1f1ff;">font-size: 90%;</span> If a font-size is not specified, then each browser uses whatever it has designated as the default size for that font.  Here are the default sizes for Arial and Verdana in Firefox and in this case Internet Explorer looks very similar.</p>
<div style="clear:both;margin:10px 88px;">
<img src="http://www.bpwrap.com/images/fontdefault.png" width="267" height="225" alt="font default sizes">
</div>
<p>In short, Verdana is slightly bigger.  To have approximately the same height for Verdana as appears with Arial the font-size must be set at 90%.  Here is how that appears:</p>
<div style="clear:both;margin:10px 88px;">
<img src="http://www.bpwrap.com/images/fontverdana90.png" width="307" height="226" alt="verdana font 90%">
</div>
<p>The letters are spread out a little more, which gives improved visibility.  This is more apparent at smaller character sizes.  This is shown in the following comparison where both are half the size of the previous version.</p>
<div style="clear:both;margin:10px 88px;">
<img src="http://www.bpwrap.com/images/fontverdana45.png" width="305" height="178" alt="verdana font 45%">
</div>
<p>The other spacing consideration is the distance between the lines and this is governed by line-height.  More and more people seem to be moving to line-height set at 140% or 1.4em.  The difference is illustrated in the following image:</p>
<div style="clear:both;margin:10px 88px;">
<img src="http://www.bpwrap.com/images/fontverdanalineheight.png" width="305" height="413" alt="verdana font line height">
</div>
<p>As you will see, setting line-height at 100% reduces the default spacing which is equivalent to a line-height of 120%.  That is now our standard &#8211; Verdana with a line-height of 140%.  We hope you find that more legible and welcome your comments on any thoughts you may have on this subject.</p>
<p><strong>Update</strong><br />
Just for balance, I should mention the very fine article by <strong>Sander Baumann</strong> entitled, <a href="http://www.designworkplan.com/typography-fonts/arial-is-everywhere.htm">Font Series: Arial is everywhere</a>.  It has some very fine examples of large signs in Arial that are really very striking.</p>
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		<item>
		<title>Multiple WordPress Loops For A New Blog Look</title>
		<link>http://www.bpwrap.com/2009/05/multiple-wordpress-loops-for-a-new-blog-look/</link>
		<comments>http://www.bpwrap.com/2009/05/multiple-wordpress-loops-for-a-new-blog-look/#comments</comments>
		<pubDate>Sun, 17 May 2009 23:04:18 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Popular]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[rewind]]></category>
		<category><![CDATA[template tag]]></category>
		<category><![CDATA[The Loop]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=986</guid>
		<description><![CDATA[The WordPress blogging software is quite rightly immensely popular. The Open-Source community that supports it has developed a whole raft of supporting code and applications that make it a pleasure to use. This blog and the other SMM blogs now have a slightly different look. This is because we are now using a feature of [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2009/05/multiple-wordpress-loops-for-a-new-blog-look/">Multiple WordPress Loops For A New Blog Look</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>The WordPress blogging software is quite rightly immensely popular.  The Open-Source community that supports it has developed a whole raft of supporting code and applications that make it a pleasure to use.</p>
<p>This blog and the other SMM blogs now have a slightly different look.  This is because we are now using a feature of WordPress, Multiple Loops.  The beauty of WordPress is that the concepts are all very easy to understand.  This particular feature will hopefully give much more reader satisfaction.</p>
<p>There are two elements to the change.  The first is that you will now only see one blog post when you visit.  Although Google tries to be helpful, it can occasionally provide more from a blog that you wish to see.  Now you will see precisely the blog post that is relevant to your keyword query.</p>
<p>The other element is that at the bottom of this single blog post you will now see a list of the most popular blog posts as determined by our visitors.  If you like what you see in the initial post then perhaps some of the other blog posts may tweak your interest.</p>
<p>The changes to the theme required for this new look are very straightforward.  Hopefully this simple explanation will help you apply this same approach to your blog if you so wish.</p>
<h2>The WordPress Loop</h2>
<p>Web pages in a blog are produced by WordPress templates.  These are files with names such as index.php or single.php.  Within these template files, the heart of the WordPress software is code which is called <a href="http://codex.wordpress.org/The_Loop">The Loop</a>.    The WordPress Codex gives a more detailed explanation of <a href="http://codex.wordpress.org/The_Loop_in_Action">The Loop In Action</a>.</p>
<p>The content of all blog posts is held in an associated mySQL database.  When a blog web page is displayed, the web page will show certain information for every blog post entry that fits the particular database query implied by your selection of web page.  For example, if you want the most recent blog post, then the loop picks up only the information on that blog post.  This is illustrated by the following image of a WordPress blog page.</p>
<div style="clear:both;margin:10px 30px;"><img src="http://www.bpwrap.com/images/blog0.jpg" width="450" height="600" alt="WordPress blog for single post" /></div>
<p>When you visit the home page of the blog, you are often seeing a series of blog posts that are created via the file named index.php.  The number of blog posts is selected by the blog webmaster.  For example if it is arranged that the blog would normally show the 3 most recent blog posts, then this is illustrated by the following image.</p>
<div style="clear:both;margin:10px 30px;"><img src="http://www.bpwrap.com/images/blog1.jpg" width="450" height="600" alt="WordPress blog for three posts" /></div>
<p>When Google sends you to a single blog post to fit your keyword query then you are often seeing what a file named single.php produces by applying the loop.  Normally in the index.php and the single.php files, the loop starts with the following code (note that a space has been inserted after < in the following code samples to ensure the code could be printed.):</p>
<div style="clear:both;background:#f1f1f1;font-size:1em;">
<pre>
< !-- start of the loop -->
  < ?php  if (have_posts()) : ?>
</pre>
</div>
<p>The Loop is then all the code before a final < ?php endif; ?> terminates the Loop  (again as mentioned a space has been inserted between < and ? to allow this code to display correctly).</p>
<h2>Multiple Loops</h2>
<p>As mentioned the new feature is that we are now using <a href="http://codex.wordpress.org/The_Loop#Multiple_Loops_Example_1">Multiple Loops</a> in the WordPress software. The following image shows what is being displayed.  The first post is produced by a first Loop.  The list of Most Popular Posts is then produced by a second Loop.</p>
<div style="clear:both;margin:10px 30px;"><img src="http://www.bpwrap.com/images/blog2.jpg" width="450" height="600" alt="WordPress blog for post and popular list" /></div>
<p>In order to have only one post appear in the first loop, we use a <a href="http://codex.wordpress.org/Template_Tags/query_posts">Template Tag, query_posts</a>.  This query_posts tag can modify what the Loop accesses from the database.  In this case we wish to have only one blog post to appear so the first Loop starts off as follows:</p>
<div style="clear:both;background:#f1f1f1;font-size:1em;">
<pre>
< !-- start of first loop -->
  < ?php  query_posts('showposts=1');
      if (have_posts()) : ?>
</pre>
</div>
<p> The only complication here is that as entries are taken from database in The Loop, the database software maintains a count of the data that has been used.  Normally other applications of the Loop will access only new data since past data has already been accessed.  In order to see the posts which are of interest, we use another WordPress Template Tag as the second Loop starts to reset the count.  This tag is the rewind_posts tag.</p>
<p>In order for the list of Most Popular Posts to be displayed, a new category, popular, has been created.  When visitor traffic confirms that a blog post is popular, then it is assigned to this category in addition to whatever category may have been appropriate.</p>
<p>The code to start the second Loop to achieve the effect shown here is as follows:</p>
<div style="clear:both;background:#f1f1f1;font-size:1em;">
<pre>
< !-- start of second loop -->

< ?php  rewind_posts();
    query_posts('category_name=popular&#038;showposts=-1');
    if (have_posts()) : ?>
</pre>
</div>
<h2>Other Benefits Of This Type of Display</h2>
<p>In addition to displaying popular posts for greater visitor satisfaction, this also ensures that such posts have more links pointing to them.  This should ensure greater search engine visibility for these posts.  In all, this format would seem to have only benefits.  It will be interesting to see what reactions blog visitors have to this new format.</p>
<div id="st200810011297" class="st-taf"><script src="http://cdn.socialtwist.com/200810011297/script.js"></script><img style="border:0;margin:0;padding:0;" src="http://images.socialtwist.com/200810011297/button.png" onmouseout="hideHoverMap(this)" onmouseover="showHoverMap(this, '200810011297',  'http%3A%2F%2Fwww.bpwrap.com%2F2009%2F05%2Fmultiple-wordpress-loops-for-a-new-blog-look%2F', 'Multiple+WordPress+Loops+For+A+New+Blog+Look')" onclick="cw(this, {id:'200810011297',link: 'http%3A%2F%2Fwww.bpwrap.com%2F2009%2F05%2Fmultiple-wordpress-loops-for-a-new-blog-look%2F', title: '+Multiple+WordPress+Loops+For+A+New+Blog+Look+' })"/></div><hr/>Copyright &copy; 2010 <strong><a href="http://www.bpwrap.com">BPWrap</a></strong>. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact admin@bpwrap.com so we can take legal action immediately.<br/><span style="float: right;font-size: 7pt"><a href="http://blog.taragana.com/index.php/archive/wordpress-plugins-provided-by-taraganacom/">Plugin</a> by <a href="http://www.taragana.com/">Taragana</a></span><p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2009/05/multiple-wordpress-loops-for-a-new-blog-look/">Multiple WordPress Loops For A New Blog Look</a></p>
<!-- sphereit end --><span style="margin-bottom:40px; border-bottom:none;"><a class="iconsphere" title="Sphere: Related Content" onclick="return Sphere.Widget.search('http://www.bpwrap.com/2009/05/multiple-wordpress-loops-for-a-new-blog-look/')" href="http://www.sphere.com/search?q=sphereit:http://www.bpwrap.com/2009/05/multiple-wordpress-loops-for-a-new-blog-look/">Sphere: Related Content</a></span><br/><br/><h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>June 3, 2009 -- <a href="http://www.bpwrap.com/2009/06/avoiding-wordpress-duplicate-content-problems-with-google/" title="Avoid WordPress Duplicate Content Problems With Google">Avoid WordPress Duplicate Content Problems With Google</a> (23)</li><li>March 9, 2008 -- <a href="http://www.bpwrap.com/2008/03/write-seo-titles-for-high-rankings/" title="Headlines Are For Humans, Titles Are For Robots">Headlines Are For Humans, Titles Are For Robots</a> (69)</li><li>February 19, 2008 -- <a href="http://www.bpwrap.com/2008/02/how-wordpress-blogs-are-hacked/" title="How Wordpress Blogs Are Hacked">How Wordpress Blogs Are Hacked</a> (17)</li><li>February 7, 2008 -- <a href="http://www.bpwrap.com/2008/02/guarding-your-wordpress-blog/" title="Guarding Your Wordpress Blog">Guarding Your Wordpress Blog</a> (18)</li><li>February 5, 2008 -- <a href="http://www.bpwrap.com/2008/02/wordpress-blog-hacked/" title="Wordpress Blog Hacked">Wordpress Blog Hacked</a> (46)</li></ul>]]></content:encoded>
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		<title>A Fluid Google Favicon</title>
		<link>http://www.bpwrap.com/2009/01/a-fluid-google-favicon/</link>
		<comments>http://www.bpwrap.com/2009/01/a-fluid-google-favicon/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 15:08:58 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[favicon]]></category>
		<category><![CDATA[fluid]]></category>
		<category><![CDATA[fuzzy]]></category>
		<category><![CDATA[senior money memos]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=782</guid>
		<description><![CDATA[Perhaps it is because we are all embarrassed for Google, but their most recent favicon has received very little comment.&#160; If favicon is a word that it is new to you that is the very small 16 pixel by 16 pixel icon that appears at the front end of the address bar in your browser. [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2009/01/a-fluid-google-favicon/">A Fluid Google Favicon</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>Perhaps it is because we are all embarrassed for Google, but their most recent favicon has received very little comment.&#160; If favicon is a word that it is new to you that is the very small 16 pixel by 16 pixel icon that appears at the front end of the address bar in your browser. </p>
<p>The BBC attempts this morning to provide a little more understanding about <a href="http://news.bbc.co.uk/2/hi/uk_news/magazine/7839744.stm">Google&#8217;s new mini icon</a>.&#160; It still leaves a little confusion, so let us try and bring a little clarity to the issue. </p>
<p>Since a favicon appears every time you use your browser and also in your list of favorites, despite its small size it is a very powerful visual clue to a website.&#160; Changing such an icon can often upset your loyal visitors.&#160; Just look at the Tech Digest reaction to <a href="http://www.techdigest.tv/2008/05/google_changes.html">a change in the Google icon back in May</a> last year. </p>
<blockquote><p>Google changes its favicon from uppercase white &#8216;G&#8217; to lowercase purple &#8216;G&#8217; &#8211; thoughts?&#160; Soooo&#8230;has anyone noticed Google is wearing some new clothes today? That&#8217;s right, they&#8217;ve changed their favicon, that little &#8216;G&#8217; logo which appears on tabs and at the beginning of the URL in the address bar. </p>
<p>I have to say, I don&#8217;t mind it, although it&#8217;s quite annoying when you&#8217;re scanning your 17-odd open tabs, and can&#8217;t find the one open with Gmail/Google News/Google Images etc, as you don&#8217;t recognise the new icon. </p>
</blockquote>
<div style="float:left;width:226px;margin:0 15px 15px 6px;"><img src="http://www.bpwrap.com/images/googlelogo.gif" width="226" height="170" alt="Google Logo"></div>
<p>The latest choice of favicon for Google seems very paradoxical.&#160; This is a company that has changed its logo but a little over the last 10 years.&#160; Their present favicon seems most out of character.&#160; The image below shows the favicon magnified by a factor of eight.&#160; It is somewhat fuzzy but perhaps that is intentional. </p>
<p>According to the BBC article, it is all part of the new theory about brands that suggests they should be in constant evolution.&#160; </p>
<div style="float:right;width:147px;margin:0 0 6px 15px;"><img src="http://www.bpwrap.com/images/googlefaviconbig.png" width="147" height="146" alt="Google favicon"></div>
<blockquote><p><strong>Steve Plimsoll</strong>, of brand consultancy FutureBrand, says, &quot;Logos are set to become fluid, ever-changing, customisable, even personalised entities and Google is the first global brand that understands this.&#160; We are going to have to get used to the idea of our brands changing frequently, and when we do, every three months will seem like the dark ages.&quot; </p>
</blockquote>
<p>I for one disagree profoundly. It rather sounds like the words of those tailors who designed the new clothes for the Emperor.&#160; Even if it were true for brands, I do not believe it should apply to these incredibly tiny icons.&#160; Getting good recognition of such a small feature requires repetition.&#160; It therefore should be a constant for a reasonable period of time, probably measured in years. </p>
<div style="float:right;width:143px;margin:0 0 6px 15px;"><img src="http://www.bpwrap.com/images/smmemosfaviconbig.png" width="143" height="146" alt="Senior Money Memos favicon"></div>
<p>The 16 pixel by 16 pixels favicon also requires some image that is very identifiable.&#160; If it is too fuzzy then people may have difficulty in recognizing it.&#160; As an example the favicon for the new blog, <a href="http://www.seniormoneymemos.com/">Senior Money Memos</a>, is that shown on the right.&#160; It is intended to symbolize a senior with a white beard.&#160; It is readily identifiable.&#160; That should be the mark of a good favicon. </p>
<p>Thankfully it would seem from the BBC item that the present Google favicon is very much a work in progress. </p>
<blockquote><p>If you don&#8217;t like the new look, then, you can wait or, more proactively, send the company your own design. When it unveiled the small &#8216;g&#8217; last year, the company&#8217;s head of search products &amp; user experience, <strong>Marissa Mayer</strong>, hinted at a transitory solution, saying &quot;by no means is the one you&#8217;re seeing our final favicon; it was a first step to a more unified set of icons.&quot; </p>
</blockquote>
<p>We cannot wait to see Google&#8217;s final favicon.&#160; Hopefully they go back to something as simple and direct as their original favicon.</p>
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		<title>Jakob Nielsen pushes for taglines</title>
		<link>http://www.bpwrap.com/2008/09/jakob-nielsen-pushes-for-taglines/</link>
		<comments>http://www.bpwrap.com/2008/09/jakob-nielsen-pushes-for-taglines/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 19:05:47 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[About Us]]></category>
		<category><![CDATA[Alertbox]]></category>
		<category><![CDATA[Jakob Nielsen]]></category>
		<category><![CDATA[mantra]]></category>
		<category><![CDATA[motto]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=620</guid>
		<description><![CDATA[&#160;Taglines, mottoes or mantras: they&#8217;re all good. Guy Kawasaki likes mantras rather than missions. Jakob Nielsen seems to support a similar position in his latest Alertbox on company About Us web pages. Although there is some improvement there is still a way to go. We found a 9% improvement in the usability of About Us [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2008/09/jakob-nielsen-pushes-for-taglines/">Jakob Nielsen pushes for taglines</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><div class="divr">
<div class="divrin">&nbsp;<br />Taglines, mottoes or mantras: they&#8217;re all good.</div>
</div>
<p><a href="http://www.otherbb.com/2008/08/mottos-versus-missions.html"><strong>Guy Kawasaki</strong> likes mantras</a> rather than missions.  <strong>Jakob Nielsen</strong> seems to support a similar position in his latest Alertbox on <a href="http://www.useit.com/alertbox/about-us-pages.html">company About Us web pages</a>.</p>
<blockquote><ul>
<li>Although there is some improvement there is still a way to go.  We found a 9% improvement in the usability of About Us information on websites over the past 5 years. But companies and organizations still can&#8217;t explain what they do in one paragraph.</li>
<li>Representing a company or organization on the Internet is one of a website&#8217;s most important jobs. Effectively explaining the company&#8217;s purpose and what it stands for provides essential support for all other website goals.</li>
<li>At the top of your content pyramid, a good tagline helps users understand the rest of the site by providing context for the detailed content.</li>
</ul>
</blockquote>
<p>Of course if a company is unfocused, then it may be no surprise that they cannot come up with that tagline.</p>
<div id="st200810011297" class="st-taf"><script src="http://cdn.socialtwist.com/200810011297/script.js"></script><img style="border:0;margin:0;padding:0;" src="http://images.socialtwist.com/200810011297/button.png" onmouseout="hideHoverMap(this)" onmouseover="showHoverMap(this, '200810011297',  'http%3A%2F%2Fwww.bpwrap.com%2F2008%2F09%2Fjakob-nielsen-pushes-for-taglines%2F', 'Jakob+Nielsen+pushes+for+taglines')" onclick="cw(this, {id:'200810011297',link: 'http%3A%2F%2Fwww.bpwrap.com%2F2008%2F09%2Fjakob-nielsen-pushes-for-taglines%2F', title: '+Jakob+Nielsen+pushes+for+taglines+' })"/></div><hr/>Copyright &copy; 2010 <strong><a href="http://www.bpwrap.com">BPWrap</a></strong>. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact admin@bpwrap.com so we can take legal action immediately.<br/><span style="float: right;font-size: 7pt"><a href="http://blog.taragana.com/index.php/archive/wordpress-plugins-provided-by-taraganacom/">Plugin</a> by <a href="http://www.taragana.com/">Taragana</a></span><p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2008/09/jakob-nielsen-pushes-for-taglines/">Jakob Nielsen pushes for taglines</a></p>
<!-- sphereit end --><span style="margin-bottom:40px; border-bottom:none;"><a class="iconsphere" title="Sphere: Related Content" onclick="return Sphere.Widget.search('http://www.bpwrap.com/2008/09/jakob-nielsen-pushes-for-taglines/')" href="http://www.sphere.com/search?q=sphereit:http://www.bpwrap.com/2008/09/jakob-nielsen-pushes-for-taglines/">Sphere: Related Content</a></span><br/><br/><h3  class="related_post_title">Posts from the Archives</h3><ul class="related_post"><li>July 9, 2006 -- <a href="http://www.bpwrap.com/2006/07/google-supplemental-results-a-word-to-the-wise/" title="Google Supplemental Results Index &#8211; A Word To The Wise">Google Supplemental Results Index &#8211; A Word To The Wise</a> (30)</li><li>May 9, 2007 -- <a href="http://www.bpwrap.com/2007/05/google-pagerank-reputation-and-relevance/" title="Google PageRank &#8211; Reputation and Relevance">Google PageRank &#8211; Reputation and Relevance</a> (4)</li><li>May 20, 2006 -- <a href="http://www.bpwrap.com/2006/05/im-feeling-lucky-out-search-blogs-in/" title="[ I&#039;m Feeling Lucky ] Out &#124; [ Search Blogs ] In">[ I&#039;m Feeling Lucky ] Out &#124; [ Search Blogs ] In</a> (2)</li><li>November 30, 2005 -- <a href="http://www.bpwrap.com/2005/11/the-internet-tidal-wave/" title="The Internet Tidal Wave">The Internet Tidal Wave</a> (2)</li><li>July 24, 2006 -- <a href="http://www.bpwrap.com/2006/07/the-coming-developer-wars/" title="The Coming Developer Wars">The Coming Developer Wars</a> (0)</li></ul>]]></content:encoded>
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		<title>Foolish Footers</title>
		<link>http://www.bpwrap.com/2008/09/foolish-footers/</link>
		<comments>http://www.bpwrap.com/2008/09/foolish-footers/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 18:59:11 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[above the fold]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[footer]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=611</guid>
		<description><![CDATA[&#160;Footer &#8211; the foundation of a building The footers we are talking about here are those defined by Google as follows: Text printed in the bottom margin of each page in a word processing document. Although as you will find later, that other foundation definition is worth thinking about. Here in particular, we are talking [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2008/09/foolish-footers/">Foolish Footers</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><div class="divr">
<div class="divrin">&nbsp;<br />Footer &#8211; the foundation of a building</div>
</div>
<p>The footers we are talking about here are those defined by Google as follows: <em>Text printed in the bottom margin of each page in a word processing document</em>.  Although as you will find later, that other foundation definition is worth thinking about.  Here in particular, we are talking about the online versions on which by coincidence the knowledgeable Ann Smarty has recently offered the following advice: <a href="http://www.searchenginejournal.com/handle-your-site-footer-wisely/7686/">handle your site footers wisely</a>.  In summary she concludes:<br />
<em>
<ul>
<li>make your website footer relevant and useful;</li>
<li>don’t add too many elements to the footer &#8211; it should be clean and concise;</li>
<li>focus on people (SEO value of the footer is too insignificant anyway);</li>
<li>follow the common fashion: people want to see common elements at these common places.</li>
</ul>
<p></em><br />
As a general rule, that seems eminently sensible advice.  However I noticed that two very successful bloggers, <a href="http://www.problogger.net/">Darren Rowse</a> and <a href="http://www.johnchow.com/">John Chow</a> adopted a somewhat different approach. Go to either of their blogs and scroll down to the bottom of the webpage.  What do you find?  In both cases there is a full screen of footer information.  That got me thinking.</p>
<p>So often our approach to online web pages is conditioned by our much longer association with the printed page.  That is where the word footer comes from.  It suggests minimal content.  However consider the way in which many people arrive at a web page.  Either they are going there for content since someone gave them a link or they did a keyword search and ended up at that page, again looking for content.  Most of them are not interested in any information about the blog owner or the rest of the blog as they arrive.</p>
<p>Of course the blog owner may wish them to look at advertisements which help to monetize the blog and ensure its survival.  If those advertisements are from Google, then Google is working very hard to provide advertisements that will be of interest to visitors to the web page.  If so there is every incentive to ensure that both content and advertisements appear &#8216;above the fold&#8217;, in other words on the initial screen that is viewed.</p>
<p>If anyone wants more information on other items in the blog or the blog author, they are certainly motivated to wander around a little and find what they are looking for.  This suggests such information can be &#8216;below the fold&#8217; since visitors may naturally scroll down to find such information.  In consequence this blog now has an extended footer giving even more information than those of Darren Rowse and John Chow.  By clicking on the link to <a href="#bottom">Full Blog Info</a>, your screen will show the footer, which is about a screenful on a 1024 x 768 resolution monitor.   I believe it is a very logical approach, even though it seems to go against standard practice.</p>
<p>It may not appeal to everyone since it is somewhat unusual.  However I don&#8217;t believe it&#8217;s foolish and I am most interested in visitors&#8217; reactions.  Why not add your thoughts on how this different approach works for you.</p>
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		<title>Google Chrome Manual</title>
		<link>http://www.bpwrap.com/2008/09/google-chrome-manual/</link>
		<comments>http://www.bpwrap.com/2008/09/google-chrome-manual/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 18:49:18 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Brainware]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
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		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[John Andrews]]></category>
		<category><![CDATA[Mark Evans]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=591</guid>
		<description><![CDATA[&#160;Google Chrome may be too simple. John Brandon asks this morning whether interest in Google Chrome is already waning. He feels that: People use IE because it comes pre-installed and does mostly what they need it to. Walk into an office and glance around &#8212; you will see a lot of IE. Those who know [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2008/09/google-chrome-manual/">Google Chrome Manual</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><div class="divr">
<div class="divrin">&nbsp;<br />Google Chrome may be too simple.</div>
</div>
<p><strong>John Brandon</strong> asks this morning whether <a href="http://blogs.computerworld.com/google_chrome_interest">interest in Google Chrome is already waning</a>.  He feels that:</p>
<blockquote><p>People use IE because it comes pre-installed and does mostly what they need it to. Walk into an office and glance around &#8212; you will see a lot of IE. Those who know better use Firefox because it is more stable, more secure, and faster. Where does that leave Chrome? I think as a third option for early adopters. But those who just need to get work done, who use Gmail and are too busy to mess around with bugs have probably all switched back to Firefox.</p></blockquote>
<p>Just after the launch there was an initial flurry of interest.  <strong>Mark Evans</strong> <a href="http://www.markevanstech.com/2008/09/03/how-badly-will-chrome-hurt-firefox/">commented</a> that a number of people had checked it out with some like <a href="http://ptech.allthingsd.com/20080902/first-test-of-googles-new-browser/"><strong>Walter Mossberg</strong></a> liking it and others like <a href="http://saunderslog.com/2008/09/02/head-to-head-chrome-vs-ie-8/"><strong>Alec Saunders</strong></a> suggesting it was all a shell game.  Mark Evans even questioned, <a href="http://www.markevanstech.com/2008/09/04/what-took-google-so-long/">What Took Google So Long?</a></p>
<p>Some experts such as <strong>John Andrews</strong> even warned that &#8216;under the hood&#8217; there was a <a href="http://www.johnon.com/607/bait-and-switch.html">Google Chrome Bait ‘n Switch</a>.  That was because of some unfortunate language in the Agreement that all users had to agree to.  Google beat a hasty retreat on that one but it still left a negative impression for some.</p>
<div style="float:left;padding:0 7px 0 0;"><img src="http://www.bpwrap.com/wp-content/googlechrome.jpg" alt="Google Chrome" title="Google Chrome" width="200" height="91" class="size-full wp-image-593" /></div>
<p>By now, everything in the garden should be lovely.  However like John Brandon, I am still left with the question as to whether this browser really has any natural customers.  Clearly the power users find it lacking, yet the novices may well find its apparent simplicity somewhat baffling.  I am still trying to get the Omnisearch field to accept searches with other search engines.  I should be able to type &#8216;<em>Yahoo cheeses</em>&#8216; and get a search on Yahoo for cheeses. Perhaps the problem <a href="http://www.pcworld.com/article/150579/google_chrome_web_browser.html">as PCWorld explains</a> is that I am using Windows XP.</p>
<blockquote><p>Type &#8216;google fish sticks&#8217; to search for fish sticks on Google. The same syntax works for Yahoo, Amazon, Live Search, and other sites that are already recognized by Google or that you add. This feature, though nifty and promising, proved inconsistent in the early going: It worked for me most of the time on a Windows Vista PC, but two of my colleagues who were testing Chrome on Windows XP machines had trouble getting the feature to work.</p></blockquote>
<p>It is all very well to have an ultra-simple browser like this, however a user manual is always obligatory.  The only one I could find is the <a href="http://lifehacker.com/5045904/the-power-users-guide-to-google-chrome">Power User&#8217;s Guide to Google Chrome</a>.  That title is an oxymoron if ever I heard one.</p>
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		<title>Website Signposts To Help Visitors Find Their Way Around</title>
		<link>http://www.bpwrap.com/2008/07/website-signposts-to-help-visitors-find-their-way-around/</link>
		<comments>http://www.bpwrap.com/2008/07/website-signposts-to-help-visitors-find-their-way-around/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 19:34:47 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[breadcrumbs]]></category>
		<category><![CDATA[categories]]></category>
		<category><![CDATA[scent]]></category>
		<category><![CDATA[tags]]></category>
		<category><![CDATA[website structure]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=560</guid>
		<description><![CDATA[Introduction Where can I find what I&#8217;m looking for? Website visitors can be either humans or robots / spiders from the search engines. Although human visitors are what you are seeking, those robots are important since their efforts will result in many other human visitors coming to your website. Many websites find that more than [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2008/07/website-signposts-to-help-visitors-find-their-way-around/">Website Signposts To Help Visitors Find Their Way Around</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><h3>Introduction</h3>
<div class="divr">
<div class="divrin">Where can I find what I&#8217;m looking for?</div>
</div>
<p>Website visitors can be either humans or robots / spiders from the search engines.  Although human visitors are what you are seeking, those robots are important since their efforts will result in many other human visitors coming to your website.  Many websites find that more than two thirds of the traffic may well come from Google.  Luckily what works for humans usually works well for robots too.</p>
<h3>The Website Structure</h3>
<p>Having appropriate webpages that people may wish to visit is clearly important. The rules to follow are clearly laid out in an article by Dr. Mani Sivasubramanian entitled <a href="http://www.sitepoint.com/article/navigation-get-around">Navigation &#8211; Make it Easy to Get Around</a>.</p>
<p>Although written in 2000, the principles are still the same:</p>
<blockquote><p>It isn&#8217;t difficult if you put yourself in your customer&#8217;s position and think about the things you would like best on a site like this. Here are some essential questions to answer:</p>
<ul>
<li>Where am I? &#8211; an aid to one&#8217;s present location on the site</li>
<li>Where do I go next? &#8211; a roadmap or directory of the entire site</li>
<li>How do I get there? &#8211; an intuitive or descriptive system of navigation</li>
<li>Am I still on this site? &#8211; a consistent look-and-feel across different sections of the site</li>
</ul>
</blockquote>
<h3>The Scent Of Information</h3>
<div style="float:right;margin-top:15px;"><img src="http://www.bpwrap.com/wp-content/trackerdog1.jpg" alt="Tracker Dog" title="trackerdog" width="121" height="200" class="alignright size-full wp-image-562" />
</div>
<p>In some cases particularly with larger sites, the human visitor may get slightly confused.  He or she may have only a general notion of what they are looking for.  <strong>Jared Spool</strong> has introduced the concept of the Scent Of Information.  Just as a tracker dog may follow the scent to find their objective, your human website visitor needs some confirmation that they are heading in the right direction.  Spool and his team at User Interface Engineering have refined these notions and a summary of their findings is available in their report summary at <a href="http://www.uie.com/reports/scent_of_information/">Designing for the Scent of Information</a></p>
<h3>Tags</h3>
<p>Although search engines such as Google are now very adept in determining the sense of any given web page, they are far from perfect.  At one time the keyword meta tag could be used to flag important concepts on a web page.  However it was effectively devalued by webmasters including vast arrays of keywords in this meta tag for their web pages.  A much better indicator is now available for both regular websites and for blogs.  It is known as a tag and is indexed by such services as <a href="http://www.technorati.com/">Technorati</a>.</p>
<p>If a few well-chosen tags are applied to a web page, then a human visitor interested in a topic can rapidly explore those web pages which have been tagged with that topic.  More and more websites are using this approach to help human visitors find relevant pages by adding a <a href="http://www.staygolinks.com/easy-wordpress-tag-cloud-page.htm">Tag Cloud Web Page</a>. What is particularly valuable here is that such tags are even more important to those search engine robots.  Tagging web pages will bring improved search engine visibility.</p>
<h3>Categories</h3>
<p>The final signpost applies only to blogs.  It allows a human visitor to look only at those blog posts that relate to a particular topic that is covered by the blog.  It may be appropriate to have up to a dozen categories in the blog.  The disadvantage of this approach is that blog posts are then listed in reverse time order with the most recent first.  This is likely to be useful to only a minor fraction of human visitors.  Nevertheless it is worth doing, because it again is a way of making blog posts more visible to search engines.</p>
<h3>Conclusion</h3>
<p>Getting a human visitor to a web page of your website is a challenge.  Once they have arrived, you hope that your website will be &#8216;sticky&#8217; enough that they stay around.  A big part of that is achieved by ensuring there are highly visible signposts to other web pages they might like to visit.  Tags and categories are second lines of defense to ensure they do not click away.</p>
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<!-- sphereit end --><span style="margin-bottom:40px; border-bottom:none;"><a class="iconsphere" title="Sphere: Related Content" onclick="return Sphere.Widget.search('http://www.bpwrap.com/2008/07/website-signposts-to-help-visitors-find-their-way-around/')" href="http://www.sphere.com/search?q=sphereit:http://www.bpwrap.com/2008/07/website-signposts-to-help-visitors-find-their-way-around/">Sphere: Related Content</a></span><br/><br/><h3  class="related_post_title">Posts from the Archives</h3><ul class="related_post"><li>April 12, 2008 -- <a href="http://www.bpwrap.com/2008/04/find-waldo-google/" title="Will Google Find Waldo?">Will Google Find Waldo?</a> (1)</li><li>July 14, 2006 -- <a href="http://www.bpwrap.com/2006/07/googles-golden-goose/" title="Google&#039;s Golden Goose">Google&#039;s Golden Goose</a> (1)</li><li>December 28, 2005 -- <a href="http://www.bpwrap.com/2005/12/internet-the-enigma/" title="Internet, the Enigma">Internet, the Enigma</a> (0)</li><li>October 12, 2007 -- <a href="http://www.bpwrap.com/2007/10/transcanada-experiences/" title="TransCanada Experiences">TransCanada Experiences</a> (3)</li><li>April 25, 2004 -- <a href="http://www.bpwrap.com/2004/04/the-pace-of-technology-is-it-too-fast-for-you/" title="The pace of technology &#8211; is it too fast for you?">The pace of technology &#8211; is it too fast for you?</a> (0)</li></ul>]]></content:encoded>
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		<title>Ultimate Simplicity For Firefox 3 Full Screen</title>
		<link>http://www.bpwrap.com/2008/06/ultimate-simplicity-for-firefox-3-full-screen/</link>
		<comments>http://www.bpwrap.com/2008/06/ultimate-simplicity-for-firefox-3-full-screen/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 04:45:50 +0000</pubDate>
		<dc:creator>Barry Welford</dc:creator>
				<category><![CDATA[Brainware]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[1024x768]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[full screen]]></category>
		<category><![CDATA[Home Page]]></category>

		<guid isPermaLink="false">http://blog.cre8asite.net/bwelford/?p=558</guid>
		<description><![CDATA[Firefox 3.0 Looks Much Better Full Screen. That was written by Geoff Fox of PC Magazine and I think he has got it exactly right. If you are a Firefox user and have upgraded to Firefox 3.0, then just hit that F11 key to see what he means. If you are working with a 1024 [...]<p>Post from: <a href="http://www.bpwrap.com">BPWrap</a><br/><br/><a href="http://www.bpwrap.com/2008/06/ultimate-simplicity-for-firefox-3-full-screen/">Ultimate Simplicity For Firefox 3 Full Screen</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p><a href="http://www.appscout.com/2008/06/firefox_30_look_much_better_fu.php">Firefox 3.0 Looks Much Better Full Screen</a>.   That was written by <strong><a href="http://geofffox.com/">Geoff Fox</a></strong> of PC Magazine and I think he has got it exactly right.</p>
<p>If you are a Firefox user and have upgraded to Firefox 3.0, then just hit that F11 key to see what he means.  If you are working with a 1024 x 768 screen, then the effect is particularly good.  The whole screen is taken up with the window content of the webpage you were visiting.  If the page is particularly long, then you may have a scrollbar down the right-hand side.  The rest is exactly what that website owner was hoping you would see.  There are no toolbars along the top or a status bar along the bottom.  It is all just visual content.</p>
<p>If you do wish to see which tabs are open, then just move your mouse to the top of the screen and the tab bar will appear.  If you were working with the Navigation toolbar visible, then this toolbar will also appear at the top above the tab bar.  All the other toolbars you may have had visible still remain hidden in this Full Screen view.</p>
<p>If you are hooked on having these bars permanently visible along the top, then <strong>Percy Cabello</strong> has some advice for you on how to <a href="http://mozillalinks.org/wp/2008/06/tweak-firefox-3-full-screen-mode/">Tweak Firefox 3 full screen mode</a>.  That will make the tabs and navigation toolbar a permanent visible item in your Firefox 3 Full Screen mode.</p>
<p>I very much prefer keeping that clean simple look.  Indeed by an approach that I am about to describe, I will suggest to you how you can stay in Full Screen mode probably 95 percent of the time.  I work fairly extensively on the Internet.  However if I analyze my behavior on any given day, I am probably working within a very restricted list of web pages or URLs.  The problem is that from a Full Screen mode webpage, I cannot access my Bookmarks Toolbar.</p>
<p>I raised this problem with my colleagues on the Cre8Asite Forums, in a topic which was titled <a href="http://www.cre8asiteforums.com/forums/index.php?showtopic=63711&#038;hl=">Maximizing The View Window</a>.  There was a suggestion that the Bookmarks or Favorites could be put on a web page.  This in turn raised the possibility that such a HTML file could be held on my local computer, which gives the most rapid and reliable access.  The following image shows some of the final product.  It&#8217;s a Demo version of my new computer-resident Home Page.</p>
<div style="margin:15px 0;border:1px solid #000060;">
<img src="http://www.bpwrap.com/wp-content/fullscreenlinks.png" alt="Home Page Favorite Links" title="Home Page Favorite Links" width="435" height="326" class="aligncenter size-full wp-image-559" /></div>
<p>With what is there, I can work most of the time in the Full Screen version and rarely need to put all those toolbars back. You can download it, if you wish to check the code or modify it to create your own, from this link: <a href="http://www.bpwrap.com/homepagelinksdemo.htm">Home Page Links Demo</a>.</p>
<p>Some of the features you will note are the clock at the top right, a Google search field and a Quote Of The Day. Below that arranged in a table are some of the links I use for much of the day.  When working for a specific client, I often add a few links that are specific to that client.</p>
<p>For those who are novices with HTML, it is a very simple matter to modify the code to remove or add a link.  You just open the homepagelinksdemo.htm file in Notepad or something equivalent that can handle text files.  The HTML code for a table entry looks like the following:<br />
<code>&lt;td&gt;&lt;a href="http://www.mysite.com/"&gt;My Site&lt;/a&gt;&lt;/td&gt;</code><br />
To change the link, put the new URL between the &#8221; &#8221; and add the appropriate name between the > and <.</p>
<p>When using such a Home Page, it really becomes very handy if you arrange that opening a new tab shows that Home Page.  This can be achieved by using the <a href="https://addons.mozilla.org/en-US/firefox/addon/777">New Tab Homepage 0.4 Firefox Add-on</a>.</p>
<p>If you wish to select a link on this Home Page, &lt;control&gt;T opens up a new tab with the Home Page showing.  Clicking on a link on that Home Page opens the URL in the same tab.  Throughout you are working Full Screen.  If you no longer want that web page, &lt;control&gt;W will close that tab.</p>
<p>I&#8217;m finding this increases my effectiveness and viewing pleasure significantly.  Try your own local Home Page and perhaps you will be equally impressed.  Unfortunately a similar set-up does not work so smoothly for Internet Explorer.  The security features blocking ActiveX controls prevents single click opening of new web pages.  Often two clicks are required to remove the blocking feature.  The only sensible suggestion for Internet Explorer users is to switch to Firefox.</p>
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