Stop sending junk e-mail is good advice for anyone, but you may inadvertently be sending junk e-mail when you don’t intend to.  If you find that surprising, read on because you’re in for some major surprises.

None of us likes junk e-mail, which is e-mail that we have not requested.  If you wish you can add a spam filter to your e-mail service and weed out what you do not wish to receive.  For example I use K-9, which learns as you teach it what you regard as spam and what you believe is acceptable.  I find its performance excellent and it does a fine job in filtering out over 40% of my incoming e-mail, which is spam.

What you may not realize is that your Internet Service Provider (ISP) has already filtered out some other spam e-mail that you never saw.  Indeed any e-mail message passes across a number of ISPs in travelling from the sender to the receiver.  That means that other ISPs on the route may also have cut out some spam e-mail by their definition of spam.  They do this to help their clients but also to act as a deterrent to others who may wish to tie up their bandwidth with automatically generated floods of spam messages. 

What exactly is their definition of spam?  In fact the answer will always be complex and it is most unlikely that you can get a clear answer.  What follows is based on some extensive work done over 6 months ago.  In the interim, despite further analyses, the situation is no clearer.

Your IP Reputation

The first and probably most important factor in determining what constitutes spam is the Internet Protocol (IP) of the originator of the e-mail.  There are a number of services that evaluate the reputation of the originating IP.  One such is Senderbase.org. If you evaluate my own IP, 70.70.29.11, you will see it has a Poor reputation. 

You can find out your own IP by using a service such as WhatIsMyIPAddress.com. The reputation of your own IP might be rated as either Good, Neutral or Poor.  Even with a Good reputation, there is no guarantee that any given ISP will not reject your e-mail message as spam or junk e-mail but the odds are low that this would happen.

In the worst case, if you have indulged in deliberate e-mail spamming then it is possible that the IP address of your mail server is currently listed on the SpamCop blocklist.  This is a sure-fire guarantee that your e-mail messages will likely not get through.  In this case, you will need to read the SpamCop FAQ  for more information on getting de-listed from this SpamCop blocklist.

There are two other tests you may wish to do on your IP to determine how reliable it may be as an originator of an e-mail message.  The first is to do what is called a Ping test which determines how well your IP communicates with other IPs.  You may find that even with a neutral reputation IP, no pings are reported, which is not a good sign.

The problem is compounded when the your e-mail message must pass across several ISPs.  To get an indication of what is involved you can do what is called a TraceRT test.  This will give you an indication of the places your e-mail message must pass through to get to its final destination.  Remember that each ISP may possibly delete your message if it seems that it could be a potential junk e-mail.

Your own e-mail service will have a certain policy on what e-mail messages it defines as junk and what e-mail messages it allows to pass through to its e-mail clients.  In some cases you may be able to modify the default policy and allow either more or less junk e-mail messages to get through to your Inbox.  If you are aware of the IP of a source of messages that you wish to see then you may be able to whitelist the source with your e-mail service provider.  However in practice this does not always work.

Is Your E-mail Message Spam?

The reason why the reputation of the IP is not an infallible indicator of junk e-mails is that the message itself is also analyzed.  A simple text message will usually get through from a good reputation sender.  Anything more than that may be questionable.  Here are some of the reasons why e-mail messages are deemed to be spam:

• The same e-mail message is sent to a large group of people, particularly using the blind copy approach to hide their e-mail addresses
• He e-mail message is in HTML
• He e-mail message contains a large number of links to other websites
• The e-mail message contains images
• The e-mail message has attachments such as Word document files.

Whether any given message is deemed to be a junk e-mail message will depend on a combination of factors above and the reputation of the e-mail originator.  Different e-mail services will be more or less stringent in approving these rules.  For example the Google Gmail service is fairly strict in this regard.

Making sure your e-mail message gets through

There are a number of factors you may wish to consider to ensure your e-mail message gets through to as many as possible of your intended audience:

• Ensure your originating e-mail address has a good reputation.
• Limit the number of attachments to your e-mail messages and ideally avoid them altogether.
• Avoid too many images in your e-mail messages
• Avoid creating large numbers of URL links in your e-mail messages
• If your audience accepts this, use text messages rather than HTML messages

Monitor How Many E-Mail Messages Get Through

Given that no e-mail message is guaranteed to get through, it is useful to monitor whether all your messages get through or whether a certain proportion of your audience does not receive them.  If this proportion is unexpectedly high, then you may need to change the content of your messages or the e-mail address you use to send them.

The more of these you can cover, the greater fraction of the audience that will see your message..  However there are never any guarantees and the ideal is that your recipients should also whitelist your originating e-mail address.  Even that is not surefire so in critical situations, it is better to seek some confirmation that your readers have indeed received your e-mail message.

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Stop Sending Junk E-Mail

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Hyperlinks have never really got the respect they deserve.  Without them the Internet would be impossible.  The word is often now shortened to link and this word is often bandied around without thinking about the mind-opening implications bound up in that hyperlink word.

The term “hyperlink” was coined in 1965 (or possibly 1964) by Ted Nelson.  The Wikipedia explanation describes what he had defined

Hyperlinks are the basic building block of hypertexts. For example, some key words in a wiki such as Wikipedia are highlighted, and provide links to explanations of those words at other pages in the same wiki.
In directed links, the area from which the hyperlink can be activated is called its anchor (or source anchor); its target (or destination anchor) is what the link points to, which may be another location within the same page or document, another page or document, or a specific location within another page or document.

He also coined the word hypertext and the associated word hypermedia.  He bemoaned the fact that the latter had not taken off and instead became what we often call interactive media.

The hyperlink concept is really very powerful.  However Microsoft, as it has done with so many great ideas, did not leverage that power.  It is true that files or documents in the Office Suite of programs always have the hyperlinking capability.  So you will find:

• Word hyperlinks
• Excel hyperlinks
• Powerpoint hyperlinks, and   
• Outlook hyperlinks

Adobe also to an extent slowed down the wider use of hyperlinks since it is only recently that you can now create a PDF document with their software with active hyperlinks.

Luckily the hyperlink concept is much too powerful to be sidelined by this somewhat lukewarm support.  What really caused the hyperlink concept to take off was the creation of the World Wide Web by Sir Tim Berners-Lee.  No longer would a hyperlink merely connect you with some other point in the same document.  You could now connect with some online website that could be half way round the world.

The other powerful influence was that the two Google founders latched on to the notion that hyperlinks confirmed the popularity or authority of web pages.  They then they used this concept within their search algorithm.  Since for a given Web page they were interested in hyperlinks pointing to that web page, they used the term Backlink instead of hyperlink.  If they had only stuck with the term hyperlink, then again the concept might have gained more general understanding.

The strength of hyperlinks is confirmed by what was written in 1999.  As the ClueTrain Manifesto authors pointed out, almost everyone was hyperlinking and this was a movement that could not be stopped.

However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.

Corporate firewalls have kept smart employees in and smart markets out. It’s going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.

Ten years later, the strength of hyperlinks and the World Wide Web they made possible cannot be denied.  Most website owners acknowledge the mutual networking benefits they receive and include hyperlinks to other relevant sites that their visitors may wish to visit.  This summer there was even a question whether the BBC had finally changed policy and was using hyperlinks to external sources.  The answer is unclear but the eventual outcome will undoubtedly include external hyperlinks.

The latest word from Google points to an even greater support for the hyperlink concept.  The Google Webmaster Central Blog is now encouraging webmasters to include named anchors to define sections of their webpages and tips on how to do this best.  This will mean that a keyword search could actually rank most highly a hyperlink to a point within a document that is deemed to be most relevant.

As the Official Google Blog explains, the aim is to enable users to get to the information they want faster. Searchers will now find additional links in the result block, which allow users to jump directly to parts of a larger page. This is useful when a user has a specific interest in mind that is almost entirely covered in a single section of a page. Now they can navigate directly to the relevant section instead of scrolling through the page looking for their information.

We generate these deep links completely algorithmically, based on page structure, so they could be displayed for any site (and of course money isn’t involved in any way, so you can’t pay to get these links). There are a few things you can do to increase the chances that they might appear on your pages. First, ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1″), and that your page includes a “table of contents” which links to the individual anchors. The new in-snippet links only appear for relevant queries, so you won’t see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.

If you have such web pages, this should ensure greater visibility and higher rankings for sections of your information-packed pages, so this is something to carefully consider. As a small test, you may wish to see how these internal web page links for Therapeutic Riding Associations and for Associations for the Disabled rank in Google searches for those terms. Once indexed, they should rank highly in related searches. Those hyperlinks certainly deserve some serious respect now.

Post from: BPWrap

Hyperlinks Get Even More Respect

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Internet Explorer 6 should be given a respectful and speedy burial according to Shane Richmond in the online Telegraph. He encourages you to tell an IT person that Internet Explorer 6 must die.

If you’re not familiar with online chat shorthand, “kthxbye” is a slang term generally used sarcastically as a condescending and dismissive insult (“Thank-you for your useless contribution to this discussion, now please go away”).

Richmond writes that:

IE6 was never a top-notch product. And these days it’s even more of a nightmare to work with, resulting in extra time and money being spent ensuring that websites are compatible with the damned thing.  Digg, Facebook and YouTube are all about to end their support for IE 6 and are recommending that users switch to a browser that works.

Among those speaking out against IE6 is a group of more than 70 developers who have banded together to form a project called ie6nomore.

Despite this clamor, according to the BBC, Microsoft is backing a long life for IE6. Indeed the software giant now says it will support IE6 until 2014, four years beyond their original deadline.  Their reasons may be more bound up with strategy versus Google and its cloud computing initiative than with what is best for customers.

The opposition as documented in the online Telegraph is virulent:

A crueller person might say that any IT manager who forces his company to run IE 6 in 2009 is dangerously incompetent and should probably not be in charge of anything more complicated than buying biscuits. However, it’s possible that they’re doing this because their company uses an intranet – or some other custom-built web service – that was designed to work in IE 6 and is useless in any other browser.

It is suggested that victims locked in by corporate policy should use one of the range of posters produced by the helpful people at Hey IT!

It is suggested that you should print it out and stick it on your computer, around the office or on your IT manager’s forehead. The Internet as a whole will be much improved when we all have said kthxbye (or should that be kthnxbye) to the worn and weary Internet Explorer 6.

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Internet Explorer 6 kthxbye

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Opera Unite reinvents the Web, according to Opera who feel that cloud computing and Web-based applications will never be the same.

Seth Rosenblatt at Cnet thinks Opera may have something interesting as it tries to Unite users across browsers.

The Web server is interesting, as well. Being able to host a Web page from your desktop computer, without having to worry about paying somebody for the privilege, has the potential to usher in a new age of Web hosting where the only cost is what you pay your ISP and there’s no middle-man to go through. However, the most popular things to do online that require your own site–sharing media and writing blogs–can be done effectively and cheaply from third-party hosts. Still, Unite-based Web-serving has potential.

What as yet has not been sufficiently discussed are the security aspects of allowing others to use your computer as a server.  Some feel that Opera’s Unite Is One Incredibly Bad Idea

Then there are the security implications. Unite lets users set permission levels for who can access their files, but one of these levels appears to be "completely open." That doesn’t sound good. Ostensibly, you’re sharing files with people you know, but I could envision someone setting up a link to their Opera Unite service that leads people to a file that’s really malware.

For most of us, we will stick to traditional web hosting. There are many fine hosting services that are economical and reliable throughout North America. Even if we all become confident that Opera Unite can be the way we share some of our online properties, undoubtedly this will be complemented by a standard web hosting arrangement.

Post from: BPWrap

Opera Unite For Your Own Web Hosting

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The recent US Presidential election was a stunning demonstration of the power of social media as now supported via the Internet.  Indeed social media such as Twitter may now be the principal medium of communication if one measures the ‘bandwidth’, interpreted loosely, that goes into such twittering. 

Now the dreadful incidents in Mumbai provide another far-too shocking example.  That prompts Tim Malbon to ask a fundamental question: Mumbai: flash mob or social media in action?

When news of the ‘terrorist outrage’ broke yesterday evening several people mailed and messaged me with links to the coverage on Twitter. I was awestruck by the live feeds provided at #Mumbai and others (such as Twitter Grid). Having looked around elsewhere, my initial reaction was that the main old-school news agencies like Reuters, CNN and the BBC just weren’t providing the coverage, in contrast to the truly MASSIVE volume of tweeting going on.

However as the evening continued, he become somewhat disillusioned about the chaotic nature of the torrent of information that was being generated

There were no doubt many well-meaning people Twittering. Some on the ground were no doubt using the service to share their personal horror and to connect with the outside world must have been a comfort. But very few were on the ground. Most participants were far away. There needs to be some way of working out who in a situation like this has more authority than someone else. … Last night scared me. We’re like kids playing with things that we still don’t understand. A human tragedy became “something to follow”.

Crowdsourcing is of course an attempt to bring some order to the chaos.  Cloud computing in Africa, for example, can help aid workers to better identify what is really happening in major crises. As one aid worker has noted:

Crowdsourcing means that crisis situations can be explored at comparatively little cost, by making information freely available from an untold numbers of sources. We would basically be liberating information from the vaults of Non Governmental (and governmental) Organizations that have of necessity safeguarded information release for self-preservation.

Another and perhaps better way of marshaling all this data is to consider online surveys.  Of course cell phones can be used merely to indicate who you think should be the next American Idol.  However as we all become more at ease in the digital world, we may well be more inclined to make sure our opinions are known.

Post from: BPWrap

The Internet is Twitter

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As the Vancouver Sun tells us this morning, Big Fish Games tests B.C. waters. It is a cute headline about a fast-growing U.S. video game company that is opening a studio in Yaletown in Vancouver.

Seattle-based Big Fish Games, one of the fastest-growing video game companies on the continent, has opened a Vancouver studio.  The Yaletown office has just four employees so far, but has room for almost 50.

Big Fish Games reported revenues of $8.6 million in 2005, $24.1 million in 2006 and $50.8 million in 2007, and employee numbers have grown from 35 to 310. .. The company has found a vast audience partly because it markets to groups not generally associated with video-game playing, including women and seniors.

As it happens, Big Fish Games in the clouds is a much more apt title.  Cloud computing is the current big battleground for the majors like Microsoft and Google.  It is all about SaaS, or Software as a Service if the acronym is new to you.  No longer do you need to download programs to your computer.  All you need is the cheapest of laptops or even a netbook to give you access to whatever programs your favorite supplier is willing to offer.

By coincidence another online game service is also making the news today.  That is Prize Room and this one gives you your online games completely free. 

PrizeRoom provides what other methods of Internet marketing are truly missing: a new way for consumers to actually interface with sponsors’ products.  In addition, all the in-game content can be branded, changed as often as desired and is available 24 hours a day, 7 days a week.  PrizeRoom gives users not only chances to play dynamic and entertaining games incentives, but also offers opportunities for them to qualify to win great prizes and earn valuable incentives from some of the top brands in the world!

It is free because the marketers would like you to spend some time in a place where they can send their messages to you.  That is the kind of Free that Chris Anderson promotes.  You are really paying for whatever you receive by giving them your time.  Perhaps that is the most valuable currency you can offer.

Post from: BPWrap

Big Fish Games In The Clouds

Posts from the Archives

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If you think cyberspace is already mind-blowing, then Cherise Fong of CNN has news for you.  She is looking forward to the day when we all will be Internetting every thing, everywhere, all the time.

Vint Cerf, the original Internet evangelist, on the official Google blog has written, "If we can imagine it, there’s a good chance it can be programmed.  The Internet of the future will be suffused with software, information, data archives, and populated with devices, appliances, and people who are interacting with and through this rich fabric."

This will all be possible through the magic of RFID (Radio Frequency Identity) technology, which allows things to be "read" by an NFC (Near Field Communication) scanner, bar-code-style, as well as to store information about themselves and their relationship with their environment, over time.  The reason why RFID is often called next-generation bar code is that the technology is more accurate, scanners can read more objects with less directional contact, and smaller chips can contain a larger quantity of information.

That CNN article is a very worth-while read. Just think of putting a small chip on almost everything and from then on knowing where it is and what has happened to it. As is said, the possibilities are endless.

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The Physical Internet

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if your Bible reading is a little rusty, you may not remember the eye of the needle quotation. It reads as follows:

“It is easier for a camel to go through the eye of a needle, than for a rich man to enter into the kingdom of God.” (Matthew 19:24)
For the last two centuries it has been common teaching in Sunday School that there is a gate in Jerusalem called the eye of the needle through which a camel could not pass unless it stooped and first had all its baggage first removed. After dark, when the main gates were shut, travellers or merchants would have to use this smaller gate, through which the camel could only enter unencumbered and crawling on its knees! Great sermon material, with the parallels of coming to God on our knees without all our baggage.

As the text goes on to say, it is a lovely story and an excellent parable for preaching but unfortunately unfounded!

Nevertheless the quotation came to mind on hearing that GasPedal is presenting the BlogWell Seminar on How Big Companies Use Social Media – October 28th, 2008. The seminar features Cisco Systems, Graco, The Home Depot, Intel, Kaiser Permanente, UPS, Wells Fargo and Walmart.

Twitter is perhaps the epitome of a social system. It is simple and direct and with only 140 characters and spaces, you have got to keep your message simple. It struck me that this is an extension of the process set in hand by the ClueTrain Manifesto. That leveled the playing field and has meant that consumers have much greater power relative to suppliers in this Internet age. Of course the suppliers could arrange to have very complete websites to try to wow the customers. It’s much more difficult to do that in 140 characters and spaces. That is how the Internet is evolving. It is all about two-way communication rather than one-sided monologues.

It would be interesting to be a fly on the wall at the Blog Council.

The Blog Council is a forum for the heads of corporate blogging and social media at the largest corporations in the world. The Blog Council brings together all of these people to explore issues and share best practices with one another in a productive and private environment.

With the increasing democratization of the Internet through all of these social media, those heads of corporate blogging and social media have quite a challenge on their hands.

Post from: BPWrap

Twitter is the eye of the needle

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MRN, now what might that be? Hopefully not just confusion with MSN. Off the bat we should mention that it is not Market Research News.

One must be very careful with acronyms as Marty Weintraub points out: Think SEO Before You Name Your New Company! He illustrates the difficulties with the acronym MRI.

The business is called “Masters Recording Institute.” Cool name right? Let’s take a more careful look. From an SEO services perspective, it’s a classic search engine optimization blunder. To start: everybody loves initials. From our experience, a good percentage of future direct brand searches could occur on the initials “MRI.”

It’s possible that the curious are already referring to the company as such. Sadly, searches for “MRI” result in harvesting all sorts of information about “magnetic resonance imaging,” which is useless in this context. Needless to say, ranking on the average search engine results page (SERP) for the keyword MRI might take a team of link-building-specialists months – and perhaps cost quite a bit.

He is so right. Thankfully for MRN, the competition in a Google search seems less ferocious. Here are some of the top runners.

• Ministère des Ressources naturelles et de la Faune, Quebec
  http://www.mrn.gouv.qc.ca/
• MRN Radio Networks
  http://www.racingone.com/mrn_home.aspx
• Manufacturers Resource Network, owners of the MRN.com domain
  http://www.mrn.com/

The other meaning of the acronym MRN is Marketing Right Now. Surprisingly there are few heavyweight contenders for this acronym. One that caught my eye was MRN – Morgue Reference Number. It does not seem all that popular despite the morbid interest that so many people seem to have in programs like CSI and Bones.

This all gives comfort that the acronym MRN can be used as a shorthand for Marketing Right Now. Hopefully Google will confirm the rightness of this choice in a little while.

Post from: BPWrap

MRN

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John Brandon asks this morning whether interest in Google Chrome is already waning. He feels that:

People use IE because it comes pre-installed and does mostly what they need it to. Walk into an office and glance around — you will see a lot of IE. Those who know better use Firefox because it is more stable, more secure, and faster. Where does that leave Chrome? I think as a third option for early adopters. But those who just need to get work done, who use Gmail and are too busy to mess around with bugs have probably all switched back to Firefox.

Just after the launch there was an initial flurry of interest. Mark Evans commented that a number of people had checked it out with some like Walter Mossberg liking it and others like Alec Saunders suggesting it was all a shell game. Mark Evans even questioned, What Took Google So Long?

Some experts such as John Andrews even warned that ‘under the hood’ there was a Google Chrome Bait ‘n Switch. That was because of some unfortunate language in the Agreement that all users had to agree to. Google beat a hasty retreat on that one but it still left a negative impression for some.

By now, everything in the garden should be lovely. However like John Brandon, I am still left with the question as to whether this browser really has any natural customers. Clearly the power users find it lacking, yet the novices may well find its apparent simplicity somewhat baffling. I am still trying to get the Omnisearch field to accept searches with other search engines. I should be able to type ‘Yahoo cheeses‘ and get a search on Yahoo for cheeses. Perhaps the problem as PCWorld explains is that I am using Windows XP.

Type ‘google fish sticks’ to search for fish sticks on Google. The same syntax works for Yahoo, Amazon, Live Search, and other sites that are already recognized by Google or that you add. This feature, though nifty and promising, proved inconsistent in the early going: It worked for me most of the time on a Windows Vista PC, but two of my colleagues who were testing Chrome on Windows XP machines had trouble getting the feature to work.

It is all very well to have an ultra-simple browser like this, however a user manual is always obligatory. The only one I could find is the Power User’s Guide to Google Chrome. That title is an oxymoron if ever I heard one.

Post from: BPWrap

Google Chrome Manual

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