This is a guest post by Sam Peters.
The biggest rage in the world of social media is Tumblr. People equipped with smartphones are taking to the streets, collecting images, and posting them to the specialized blogging service – all while gaining massive amounts of followers.
This is a guest post by Kimberly Wilson
I read an interesting article the other day about how frictionless online sharing is causing information overload and thus decreasing the practical value of social media. This not only affects the casual users of social media, it also affects the marketers.
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Many may find this title, Social Media Forces Customer-Centric Marketing, somewhat puzzling. To understand what is meant, we should look at a few definitions.
Marketing like many other branches of business often introduces jargon that may confuse readers. The latest of these is the term inbound marketing. In demystifying this term, we will show you a concept that is even more useful. That is marketing from the outside in
That is a question that many observers are asking. Google wished to create a strong property in the social media world after its various social media flops such as Orkut. After all if you want to make money, you should be where the people are. So Google Plus came charging out of the stable and very quickly had the largest number of adherents in the shortest period of time. Larry Page said there were 40 million users of Google Plus.
Today social media tools dominate the landscape of business marketing. Why is that? Because online social media tools are usually easy to use, free, and can yield quick returns on relatively little personal investment.
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Most eyes were on the world’s leaders this past weekend as they sought to limit the devastating effect of the downgrading of the United States financial rating. Meanwhile in Las Vegas a weekend contest dealt with a topic of almost equal concern. The world’s largest hacking convention showed one reason why big corporations seem to be such easy prey for cyber criminals: their workers are poorly trained in security.
Perhaps it’s the buzz around the launch of Google Plus, but some other hot topics seem to have gone off the boil. Perhaps the most lively this year was the effect of the introduction of the Panda algorithm to grade the quality of web pages. An interesting development on this seems to have happened without too much comment as yet.
This is a guest post by Mariana Ashley
In any search engine optimization (SEO) guide, they will tell you to do keyword research, using Google Adwords. Most guides won’t give you any more detail than that. “Just type in your keywords and Adwords will give you keywords,” or something to that extent, is the general gist. In actuality, keyword research is much more complicated and requires a complete understanding of the function of your site as well as your potential readership. There are a variety of steps that go into keyword research.
Adam Bryant has an intriguing article in the New York Times covering Google’s Quest to Build a Better Boss. As a Google-phile rather than a Google-phobe, it covers a topic that I am delighted is being covered by Google.
