Digital Marketing Can Help Your Small Business

Whether you have a brick and mortar location or are solely an e-commerce business, digital marketing is essential if you want to be one of the few startups that succeed. From the design of your website to good search engine optimization practices, every step you take should give you a high ranking on search engines and a user-friendly experience to potential and current customers. You may be an expert in your industry, but that doesn’t mean you have the skills required to set up an effective digital marketing strategy. There are companies such as Bluehat Marketing that will provide professional strategies to put you ahead of your competition. Continue reading “Digital Marketing Can Help Your Small Business”

Choose a Domain Name That Draws Traffic – A Quick Guide

In the world of digital marketing, a domain name is more than just the address of a website. When you are competing with millions of other businesses for traffic, you want your page to be as easy to find as possible. Choosing the right domain name is key to driving traffic to your website. Here are some tips to help your business increase brand awareness and draw more traffic.

Keep Your Domain Name Short and Simple

When possible, try to choose a domain name that contains less than 10 characters. The goal is to choose a name that is simple, memorable and won’t require a lot of typing. The more typing a consumer has to do to find your website, the higher the chance of them mistyping it and landing elsewhere.

Make Sure Your Domain Name Makes Sense

As you brainstorm domain name ideas, it is important to ensure that the name you choose reflects what your business does. If you are having difficulty with this step, try finding a way to incorporate your target keywords into the domain name. Not only can this make your website easier to find, but it can also train consumers to associate specific keywords with your business.

Include Your Location

Whether your business is a small neighborhood pizzeria or the only plumber in town, adding your location to the domain can help customers find you. Consider adding your neighborhood, city or street name to your domain or to the name of your business. This technique can help you attract prospective customers looking for goods or services in their local area.

Register Your Domain Name

Once you have used these tips to choose a domain name, the next step is to get it registered. Sites like Register.com offer the cheapest domain name registration around. Start by using their simple search tool to see if your desired domain is available. If your exact name is unavailable, consider using other close variations of it. For example, adding a location prefix or suffix to your desired domain may help you find a name that is not already taken.

If the domain you want is taken, try going directly to that web address to check out the page. If the site that comes up does not appear to be in use, you may be able to purchase it from the current owner. Use an online domain owner lookup tool to identify the owner and find the best way to contact them.

Other Considerations

When registering your domain, be sure to provide a valid email address. This allows the registrar to reach you when your domain name nears expiration. If you plan to expand your business in the coming years, you may want to consider purchasing your domain name with several different extensions. In addition to .com, other popular extensions like .co, .net and .biz may also be for sale. The price of each domain will depend on the potential demand for it.

Another strategy is to buy established domains that contain your keyword. Look for domains that have expired or are no longer in use. Once purchased, you can use those domains to redirect traffic to your website. When done right, this can be a great way to boost traffic to your site without doing any additional marketing.

Choosing the right domain name can be difficult, but it does not have to be. These simple tips and tricks will have you well on your way to choosing a winning domain.

Should I use a Drag and Drop theme with WordPress

Most companies now realize that it is essential to have a website if they are to grow and maintain their business. That website should also be mobile friendly so that the increasingly large audience who do everything on their smartphone phones can see what you are offering. You might very well decide to use WordPress since this is a very popular website software. Continue reading “Should I use a Drag and Drop theme with WordPress”

Tips For A Successful IT Help Desk

Any company that has an IT help desk needs to have one that is both quick and gets the job done. Providing anything else to a customer will drive them elsewhere. But what are the ways that a customer support staff can be effective? There are some tried and true methods that can be followed to ensure success. Here are just a few of the ways that your New Jersey help desk support can do so much better than is offered by the competition. Continue reading “Tips For A Successful IT Help Desk”

Email marketing: Still the leading channel for getting the best Calls To Action

Some people argue that social media, automated emailing tools, and spam filters have led to the death of email as a marketing channel. Truth be told: that’s not really the case. Email marketing is stronger than ever. To make your campaign stand out, you need to adhere to efficient email marketing practices. The right approach will trigger a significant increase in your return on investment (ROI). Continue reading “Email marketing: Still the leading channel for getting the best Calls To Action”

Today’s Litigators Leave Little to Chance

Going to trial in a civil case requires parties to take some level of risk. Whenever something goes in front of a jury, the possible range of outcomes is wide. This can be scary for people who have legitimate claims they’re relying on. Though lawyers recognize the risks of going to trial, many are taking steps to reduce the variance in litigation. Simply arguing the facts and leaving things to chance is not good enough to some lawyers. Many are reaching out to expert witnesses to help them seal the deal when things head to trial.

Continue reading “Today’s Litigators Leave Little to Chance”

Project Management Advantages For Any Firm

Overall management is needed throughout all business projects so that each employee can effectively accomplish specific tasks in an efficient manner. When a business doesn’t have management polices, procedures, or tools, inefficiencies that can impact sales can occur at any time in important projects. Continue reading “Project Management Advantages For Any Firm”

Recovering Your Image during a Crisis

Social media has created an environment in which organizations and individuals can be targeted at a moment’s notice. One moment your company is at the top of the PR world; the next, it may be the target of verbal and online attacks.

Whether or not your company deserves the negative attention it is receiving, it is vital to your future reputation and bottom line that you recover your good name as quickly as possible. You can survive the crisis and look to your future by hiring attorneys, PR agencies in Tampa FL, goodwill ambassadors, and others who can head off the maelstrom of bad publicity and restore your image with the public fast. Continue reading “Recovering Your Image during a Crisis”

The Importance of Leadership Training for New Managers

Being promoted to a leadership position is a great feeling. It means the company values your work ethic and your opinion about how the company should run. The transition from regular employee to an executive position is a big change, though. Even if you are completely prepared for it, there are going to be some things that take some getting used to. Continue reading “The Importance of Leadership Training for New Managers”

Digital marketing – changing the way luxury brands engage with customers

Now that digital marketing has gone mainstream, luxury brands have started looking for new ways to engage with customers. The luxury industry must adapt or die. Whether we like it or not, print as a marketing medium is no longer influential; and top-tier luxury brands must find a way to preserve engagement without losing their core values. Continue reading “Digital marketing – changing the way luxury brands engage with customers”