Start Your Marketing Early

startupThe biggest cause of failed start-ups is that their marketing is not sufficiently effective in creating the sales growth they need. Marketing is the process of dialoguing with potential customers, ensuring that your products and services meet a real need that they have and then delivering the right solution for their needs.

Marketing has the longest lead-time of the various processes involved in a successful start-up so you should start working on this right from the start. Indeed Fast Company recently suggests that you should think, Marketing First, Product Second

If you are getting ready to start building your first website, you may be inundated with a wide variety of choices that need to be made. Many of these choices may not seem important, but when put together into a website package, it can make a big difference in the way your website appears to your customers. Whether you want to build your own website or have someone provide that service for you, it is important to have a good web design service on your side.

If you are interested in building your own site, you will want to find a web builder that is simple and easy to use. With a web builder, you can click on the elements that you want to add to the page and simply drop it where you want it. From this application you will also be able to change elements of the page such as the background color, text color and any additional graphic elements you want to add to the design. After that, you can also add multimedia such as videos or photos to help engage your audience while on your site.

For those who are not interested in building their own site, you can also use something like the option for small business web design at A designer can work with you to find out exactly what you need and the vision that you have for your site. After you have given them some specifics, they can get to work to create the website of your dreams. If it doesn’t turn out exactly like you want it to, you will usually have the option to work with the web designer further to make sure you are getting the product that you really want.

Whether you choose to build your own website or have one designed for you, it is essential that you have the right tools at your disposal to make it happen. That way, you can improve upon your initial idea and tailor each page to your audience for maximum benefits.  In this way you are supporting continuing growth for your startup.

Photo credit: startup image courtesy of dierken via photopin cc

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