This is a guest post by Jacob Simpson.
Many small business owners believe that blogging is completely unnecessary. And many more believe that it’s an activity that’s both expensive and time consuming. Upon closer inspection however, both of these assumptions prove to be completely false.
Should you find yourself at the helm of a small business, it’s important to get all the facts before you rule out business blogging as a viable marketing strategy. Basing business decisions on false information is obviously never wise and this is no exception.
Here are seven surprisingly popular myths about business blogging that hold little to no basis in truth.
Business Blogging is Difficult
If you’re even remotely computer savvy, setting up a business blog is incredibly straightforward. And if you’re not, you can easily outsource the task for less than a hundred dollars.
Once your blog is up and running, all you’ll need to do is upload posts and respond to any comments that those posts receive. Advanced technical knowledge is in no way required.
Small Businesses Don’t Need Blogs
Contrary to what many small business owners believe, business blogging is becoming an increasingly vital component of having an online presence. In other words, if it’s not a requirement now, it soon will be.
Here are four reasons why every small business should have their own blog.
- Blogs attract more traffic than traditional websites (more traffic, more sales).
- Blogs allow small businesses to communicate directly with their customers.
- Blogs encourage two way communication and can therefore facilitate market research.
- Blogs allow companies to demonstrate their expertise on the industry in which they operate.
A Business Blog Might Harm Your Company’s Reputation
While it’s certainly possible for a poorly managed business blog to harm a company’s reputation, provided you’re careful about what you post, this need not be a concern.
It’s also worth noting that the absence of a business blog can be equally damaging. When your competitors are blogging and your business is not, what does that really say about your company’s level of professionalism?
You Need to be a Good Writer
There are two reasons why this is completely false.
- Blog content is supposed to be simple and it’s supposed to be written in a conversational tone. Provided English is your first language and you’re willing to take your time, you can write for a blog.
- If you want to, you can easily outsource the task. In other words, if you’re not confident in your blogging abilities, you can easily hire a freelance writer to do the job for you.
Business Blogging is Time Consuming
Small business owners are rarely exactly time rich. In fact, most of them are rushed off their feet. The small matter of whether or not they actually have time to run a blog is therefore a pretty common concern.
The fact of the matter is, you can easily get away with only updating your business blog once a week. Throw in some promotion and you’re looking at a project that requires no more than three hours of your time each week.
And considering the benefits of blogging, most people would agree that this would be three hours well spent.
Business Blogging is Expensive
While e-commerce websites tend to be pretty expensive, the same cannot be said about business blogs. As I stated above, you can pay somebody to set one up for less than a hundred dollars.
You can also use your existing domain and hosting package. And as your blog will be attached to your primary website, you won’t need to invest too heavily in promotion/search engine optimisation.
You Need a Lot of Traffic
Finally, there is the small matter of traffic. This is something that many small business owners worry about but the reality is that you don’t need a lot of traffic for a business blog to be successful.
How many people visit your blog is largely irrelevant, what matters is how many of those people actually go on to purchase something.
In other words, if a business blog is generating sales, it’s a success. And you might be surprised to learn that you don’t actually need that many blog visitors to generate a sale.
Author Bio: Jacob Simpson works for Vayu Media which is a leading and successful internet marketing firm. When he is not busy managing the company’s marketing and communication department, he likes to blog about his interests and opinions.
- business blogger image source: http://www.andertoons.com/internet/cartoon/6471/just-let-me-retweet-this-repin-of-that-reblog/
- time is running out image courtesy of bogenfreund (Alexander Boden)