This article is contributed by Kay Winders.
The key to successful marketing and repeat sales is to build a strong e-mail list. The bigger your list, the more targeted leads you have when you are ready to promote a new product or service or have an exclusive deal to offer. The more targeted leads you have, the greater your conversions will be and the more money you will make.
Many marketers feel that your e-mail list is the most important marketing tool you have. Here are a few ways that you can grow your e-mail list quickly so that you can get more conversions:
Deliver Valuable Content
Your site is an advertisement for what visitors can expect if they subscribe to your e-mail list or purchase your products or services. If your site does not offer valuable content, why should they expect your e-mail list to be any different?
Make sure that you consistently publish quality articles that provide useful information for your readers. The more valuable your content is for your visitors, the more likely they will be to want to return and to subscribe to your list so they don’t miss out on any good updates.
Some readers will just keep returning to your site to check for updates or will sign up for your RSS feed to stay up-to-date on blog posts. Give these readers an incentive to sign up for your e-mail list by offering them a free gift or exclusive content or promotions.
Common incentives include a free e-book or course, special offers for list members, or a discount. Some readers may sign up for the freebie and then unsubscribe later, but most will sign up and stick around for the great content you offer.
Include Opt-In Forms Prominently and Often
Make it obvious to your readers that you want them to sign up for your e-mail list and make it easy for them to do so by including your opt-in forms prominently and often on your site. Include them “above the fold” – at the top of your page before they have to scroll down – in the sidebar, at the end of blog posts, and other important places.
Use a Pop-Up Form
One of the best ways to make your e-mail opt-in form more visible is to use a pop up. Site owners who use a pop-up opt-in e-mail form report significantly more sign ups than those who don’t.
You don’t have to annoy your readers with your pop-up. You can set it to appear after a certain time period or only on certain pages so that you can target your efforts.
What You Gain
Building a strong opt-in e-mail list is one of the best ways to ensure the success of your blog or online business. The leads you collect through the list can help you increase sales when you have new products or services to promote, ensuring greater profitability. These strategies will help you to grow your opt-in e-mail list quickly so that you can increase your conversions.
What other strategies have you used to increase your opt-in e-mail subscribers? Tell us your tips in the comments!
Author Bio: Kay Winders is presently the resident writer for badcreditloans.org, where she researches the best way for people to pay off their debts without damaging their credit. In her spare time, she enjoys freelance writing, the beach and gardening.