Social Media Marketing Will Never Replace Email Marketing
Although Twitter is going great guns at the moment, only certain people want to be active in social media. Others are happy to be on the receiving end when services they trust send out e-mail newsletters from time to time. It isn’t rocket science to set up such an e-mail newsletter service but sometimes it makes sense to contract out such a service to a reliable service.
iContact is an easy to use email marketing, surveying, autoresponder, and blogging tool that allows small businesses, non-profits, and associations to easily communicate online with their customers, prospects, and members. A 15 day free trial of iContact is available at www.icontact.com.
If you need assurance of reliability, the company currently has over 15,000 customers and 100,000 users. Many customers are small businesses but a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, and International Paper, and political campaigns like Barack Obama ’08 have used their services.
One key advantage is that they take care of managing bounces and unsubscribes for you. They also give greater assurance that your message gets through to the inbox of your recipients through their ISP relations, feedback loops, and whitelist status. If you currently have deliverability issues with your existing email newsletter process, iContact is much more likely to ensure inbox delivery of your messages. It could be worth your while to check them out.
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April 4th, 2009 at 6:41 am
I agree, the same was said of RSS when it first came out (that it would replace email). Both exist for different reasons and both are needed IMO.
April 6th, 2009 at 3:21 pm
I’m no expert in email marketing or emarketing but I think Email Marketing will never die unless no one use (personal) Email accounts any more.
April 6th, 2009 at 7:23 pm
Email will always remain a primary area for marketing as with many people its the first place they go in the morning and the last thing they check at night. Twitter, Facebook and Myspace may be good secondary marketplaces but they will never replace email.
April 6th, 2009 at 8:06 pm
If RSS was around before email, it could have become a much more efficient, spam-free system since people would opt-in to the people they wanted to hear from.
April 7th, 2009 at 12:31 am
If there’s ever been a time when email marketers need to be on the ball with their communication, it’s right now. Consumers are harder to part from their cash and the competition for sales is hotter than ever.
April 7th, 2009 at 4:35 am
I think it all comes down to purpose. In an ideal world the traffic that has come to visit our site has arrived through searching for a long tail keyword (hence they specifically know what they are looking for), reading our material, deciding they want to know more then opting in to our email newsletter. The users know they are receiving email about a topic that they are interested in and from a source that they trust (we build this trust through providing some free quality information).
I once read an article stating that many social media sites are attracting users that want to network and make friends etc. They are not necessarily there for the purpose of being interested in a specific topic that has commercial intent.
For this reason I think social media has its place but email marketing will always be the choice of the profitable internet marketer.
April 13th, 2009 at 3:51 pm
In almost all cases, you DO want to use a double opt-in so that if you’re accused of spamming, you’ll be able to defend yourself and not get shut down. All it takes is ONE accusation and you could lose everything you’ve worked so hard for.
Yes, it is an extra step but remember that someone who takes that extra step will be a better prospect and therefore you’ll build a much higher quality list and make more sales in the long run.
April 14th, 2009 at 2:30 pm
I also think that social media has its place, but i dont think that it will replace email. I know that personally I prefer E-mail marketing. Some of these social media sites are overrun with children and young adults. Its not somewhere I would like to make business
April 16th, 2009 at 6:57 am
Social media is a great outlet but it won’t ever replace email. Just won’t…email marketing will continue to be a strong source of results for marketers all over the world.
April 19th, 2009 at 11:19 pm
I agree, while social networking is extremely popular right now, I find it unrealistic that it can takeover email and traditional marketing strategies.
April 21st, 2009 at 7:35 am
Social media will replace e-mail marketing. You will see it in couple of years…
April 25th, 2009 at 12:36 am
Are you sure? I don’t think so, I agree that social media marketing will never replace email marketing. I agree with Barry the Author
April 27th, 2009 at 7:20 am
Social networking must be at its peak and probably wont stop but i dont think it will phase out the email its always been in use and will always be No. 1 for messaging in my opinion.
May 12th, 2009 at 4:24 am
Social media is for complementing other marketing it will never replace them but is a nice bonus to build your brand online to become more publicly known.
May 16th, 2009 at 9:46 pm
social media only use by some people, while email already used by every people. That’s why email marketing will always on top of social media marketing