Can Google see your website?

Warning: this post is entirely conjectural and may have no basis in fact.

There is an interesting post by Loren Baker that encourages companies to develop video websites promoting their brands.  Their existence can be flagged by putting them on.TV domains.  He suggests that one should Take Advantage of .TV Domains for SEO and Reputation Management

There is a very large untapped market of creating .TV niche and business oriented online video sites which your business may be overlooking in your online marketing and search engine optimization strategy. If your business has a strong brand, then people are searching for your brand online. 

One way to attract that same user who is searching for your brand, and build the value of your brand in search results, is by launching a .TV site which is an online video representation of your company. By doing so, not only will you have another authority and valued site which should rank highly for your domain name, but you will also be engaging your customers in a form of social media.

He points out that this will ensure that companies are more visible in Google universal searches.  In any such search there will probably be a video within the first half dozen items.  If an image is associated with the brand, this image may also be referenced.  News items may also be included if the company is making news.

Having multiple online files associated with the company or brand clearly makes the company more visible in such searches.  An intriguing question is whether these multiple online properties have any synergistic effect in the regular Google keyword search algorithm.  Google has been very clear on the importance of hyperlinks in confirming the authority of web pages.  Most other facts about the algorithm are carefully kept confidential.

How important are images in the Google search algorithm?

A commonly held view is that images in a web page give zero information to the search robots.  It is emphasized that one should use Alt attributes to provide information on the subject of each image.  Nevertheless Google is trying to extract more information from images.  This can be seen in the Google image search that can now be done to find faces.

Given these developments, it is reasonable to infer that perhaps an image in a web page may be assessed for its contribution to the relevance of the page.  If there is an associated video file, perhaps this could also contribute to the relevance of a given web page.  If this view is correct, then any given web page may pick up contributions to its relevance from other associated video or image files.  This would encourage the creation of such associated picture files to improve the search visibility of a given web page.

It must be emphasized that this is all conjecture.  However nothing has been lost if the conjecture is untrue.  Creating associated images or video files may in any case contribute to the visibility and ranking in Google’s universal search listings.

8 thoughts on “Can Google see your website?”

  1. You know I recently saw a documentary about an island that sold their name to a domain company. The island is Tuvalo, and their country id is TV, so there was a huge demand for it, and they got paid good money. Whether or not what you’re talking about remains to be seen i suppose. But it’s a very interesting concept, to say the least.

  2. I think this is definitely something to start implementing now!
    i have rad a lot about image search and also looked at a few .TV domains myself.
    I have also began adding alt tags to all my property listings so that it gives me extra results in Google.
    I am hoping that as so few people do this perhaps and can get some good long tail traffic by varying the descriptions of properties. if less webmasters are concentrating on this aspect of SEO then it makes it much easier for those of us who are concentrating on it, to take advantage.
    It would be interesting to know how much weight google gives image search results and how they stack up with content results in a standard google search.

  3. One way in which another article put the importance of images as far as Google PR is that the internet is being used increasingly by people with handicaps, such as impaired vision. With special software, the visually impaired can “hear” what the image is about by reading the alt text, so it (and captions) should be as descriptive as possible.
    Could you take video made from dental print ads, add a lot of description, and increase your PR? Hmm…
    Whether or not this really makes a difference to Google, as you posited, remains to be seen. However, it certainly can’t hurt. And since Google is so mum about their algorithms, why not try every trick in the book?

  4. having a unique article is always a good way for google to find you. websites/blogs that provides unique articles get indexed faster.

    Images on the other hand will be more visible to google if you put an “alt” tag and it will be very useful if your site loads on a machine that has a disabled image.

  5. Just write good quality articles and google will find your webside. Even if you don’t have to many backlinks. Google loves good content.

    Alt-tags are important for your images. Not only for google, but more important for some user.

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