Gone are the days when you could start, grow and finance a business based on the notion that if we build it, they (consumers and advertisers) will come…and then somewhere along the way we – just like Google did – will find a viable business model to make it work.
Perhaps the shareholders of Twitter are beginning to see the light. Chris Snyder noted that Twitter to Get Down to Business in 2009, Investors Say
Major leadership changes Thursday at Twitter renewed questions about its business prospects — was the replacement of CEO Jack Dorsey by fellow co-founder Evan Williams a shuffling of deck chairs on the Titanic?
But today VC backers of the microblogging service interviewed by wired.com Friday insisted they remain bullish, and Bijan Sabet, a general partner at Twitter backer Spark Capital, revealed that new revenue models will be unveiled in the first half of next year.
Perhaps at least if Twitter had taken our suggestion to do a NUB report, they would be in better shape. Knowing more precisely the niche they were targeting, what they offered that was special and how they would make that into a survivable bottom line might well keep even the Titanic afloat.
But perhaps there is a savior. OMG Britney! On Twitter!
This is solid gold for Twitter. A few more of these and it will be hard to argue that it isn’t going mainstream.