Google Cannot Do All Internet Advertising

Last week saw the launch of Google’s Knol, a sort of Wikipedia With Ads. This is a major event, which will impact most Internet stakeholders in very significant ways. It had been running in a Beta version since December 2007 but now is open to all.

There were many at its start who questioned the wisdom of such an online property. Richard Ball set out the counter arguments well in his post, Google Knol Signals the Apogee of Google’s Hegemony. Nevertheless Google has pressed ahead and we must all learn to live with the consequences. There are many weighty questions to consider such as that posed by Darren Rowse. Is Google’s Knol A Wikipedia Killer or a Blog Killer?. The implications for SEO (Search Engine Optimization) are even more unclear.

The only ones who are clearly advantaged are the advertisers with more advertising vehicles to consider. Google’s competitors will clearly not take this lying down. Many new opportunities will likely arise other than Adwords. For example Performancing is putting an extra push behind its Targeted Blog Advertising.


We are certainly living through interesting times.

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