Microsoft should KISS more often

Keep It Simple, Sweetheart

Microsoft has finally said its courtship of Yahoo! is over. Perhaps it was never meant to be. Danny Sullivan has a very fine analysis of the whole saga and wonders whether walking away is perhaps Microsoft’s $5 Billion Mistake? There is still the same concern however that Michael Martinez raises. How can Microsoft succeed in Search?

The key question is: Should Microsoft have two brands? That same question came up two years ago. However that was discussing whether they should be running with both MSN Search and Live Search. A subsidiary question was how to pronounce the latter: Liv Search or Lyve Search.

Microsoft seems to be good at getting itself into these problematic situations. Just think Internet Explorer versions 6, 7 and 8 as an example. In its strategic thinking it seems to follow the Tom Peters precept: “If you’re not confused, you’re not paying attention.” How much better they would perform if they followed the KISS principle (Keep It Simple, Sweetheart). There are many more eminent thinkers they could refer to who would support that approach.

Focus, focus, focus
Peter Drucker
The Null Hypothesis is presumed true until statistical evidence indicates otherwise.
Sir Roland Fisher
A scientific theory should be as simple as possible, but no simpler.
Albert Einstein
Of two competing theories or explanations, all other things being equal, the simpler one is to be preferred.
Occam of Occam’s Razor

With Bill Gates adopting a more hands-off approach, the chances of Microsoft becoming more KISSy seem remote. They presumably will soldier on trying to figure out how to get their Search horse back on its feet. The prognosis is not good.

5 thoughts on “Microsoft should KISS more often”

  1. Hmm.. Live is more like a branding for MSN =) It’s rebranding to fight with Google when Google started with gMail. But I still don’t see the point in 2 search =P

  2. It’s ok if Microsoft wants to KISS but to KISS and tell…it’s just creating more of a negative image that adds to the one it already has. Great post, keep it up.

  3. I do agree that Microsoft should shift their attention to other new invention of website. If it is just to upgrade their functions, why is there a need to name internet 7,8,9..?

  4. The whole Yahoo game was an absolute shambles. The mighty Microsoft has been left looking silly…well, rather Steve Ballmer. No wonder so many of the MS board are apparently baying for his blood. I wonder how much longer he’ll survive now that his mate Bill is gone.

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