Google Search Quality Lifts The Veil – A Little

Google Search Confesses It Should Open Up More

Udi Manber, VP Engineering, Search Quality, acknowledges in the Official Google Blog that Google Search Quality is overly secretive.

Search Quality is the name of the team responsible for the ranking of Google search results. A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them – and in what order. …

Surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. … Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse. …

Being completely secretive isn’t ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past.

He then proceeded to give a few more details of what is done, but nothing to grab the headlines. Matt Cutts in another blog post gave us a little more information by revealing details of the Google organization chart.

Google cloud

We almost learn more from Barry Schwartz of Search Engine Roundtable, who wrote on a Webmaster View Of Google’s Latest Search Quality. At the end of the day, it all still seems somewhat shrouded in mist.

8 thoughts on “Google Search Quality Lifts The Veil – A Little”

  1. Google seems to make it difficult for new webmasters, lots of details not mentioned.
    I do believe for new sites a competitor can hurt your Google’s rankings by gaining large amount of inbound links, while more establised sites will not feel any effect.
    The quality in searches is still the best compared to the other search engines and i sense google are catching up on issues and improving results.

  2. The only way your ranking is ‘hurt’ by a competitor with lots of inbound links is that they will rank ahead of your website. There is no other more direct harmful effect AFAIK.

  3. Really I can’t see how giving a little more insight into what they are looking for in a site for any given term would hurt. That way legitimate sites can focus on those key items as opposed to every rumor that might get them better ranking.

  4. The only way to get a real idea of what google does is to build a search engine yourself then collect lots of data and try to mimick Google’s results.

    It’s practically impossible and prohibitively expensive to do so. But imagine if you came up with a better alternative… $£E

  5. In my opinion, Google really isn’t that hard to figure out. If your site is Search Engine Optimized and you have links pointing in, you’re going to end up ranking higher than someone who doesn’t.

    If there are no links pointing in to either site, Google will rank that site that better relates to the search term and or the site that is better Search Engine Optimized.

    Just my two cents.

    God Bless,
    Taylor Thompson

  6. I agree partly with Taylor’s comment but I would have to say that there is a lot more under Google’s hood than just counting links.

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