There is a rather large advertisement in today’s Vancouver Sun. At the center of the full-page is the following:
I was struck by those words at the center of the ad:
CREATIVE ACCOUNTANTS should no longer be used to describe book cookers, liars, little men in little rooms helping rich crooks get richer, or downright cheaters.
It is true that The Society of Management Accountants of Canada has applied for a Canadian trademark. If granted they, and only they, will have the right to use the trademark above on products they sell and on a series of services covering the following:
- Establishing and enforcing guidelines
- training and educating
- disseminating information
- promoting and representing the interest of management accountants
So why bring in King Canute? Well perhaps he might have counseled the CMA to go for some other trademark. As he tried to tell his advisers, sometimes you cannot turn back the tide. Just look at what Wikipedia offers as a definition of creative accounting.
Creative accounting and earnings management are euphemisms referring to accounting practices that may or may not follow the letter of the rules of standard accounting practices, but certainly deviate from the spirit of those rules. They are characterized by excessive complication and the use of novel ways of characterizing income, assets, or liabilities. The terms “innovative” or “aggressive” are also sometimes used.
It would seem the battle has been lost already. An appropriate choice of domain name is always a first consideration in doing a website review. CreativeAccountants.org is certainly a bold initiative but would seem to carry too much baggage to be the right long-term choice.
Related: SWOT That Domain Name