Go With The Flow
As Rob Cottingham points out, the easiest way to contact people is to go where they are. Clearly the crowds on Facebook can give you huge audiences. How do you get their attention? Well giving something away for free usually works. That’s why the gift-giving application on Facebook is so popular.
Green Gifts for the Facebook crowd
That’s the beauty of BC Hydro‘s Facebook initiative. They want to spread the word about energy conservation. In-your-face advertising never works very well, however good the cause. On the other hand accepting a gift from a friend is the most natural thing to do. So BC Hydro offers Green Gifts for you to give. Your friend enjoys receiving the gift and an important message comes with it. That’s the height of Permission Marketing.
Related: BC Hydro’s Green Gifts: Harnessing Facebook Gift-giving Energy for Conservation
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BPWrap
November 22nd, 2007 at 9:06 pm
Thanks for telling people about Green Gifts, and for the kind words. We’re delighted with the kind of response it’s getting, especially in these early days. And I hope your readers come by to check it out.
Thanks again!
November 22nd, 2007 at 10:19 pm
[...] Go With The Flow | BPWrap Barry Welford on the Green Gifts FB app we created: “That’s the beauty of BC Hydro’s Facebook initiative. …accepting a gift from a friend is the most natural thing to do… That’s the height of permission marketing.” Thanks for the kind words, Barry! (tags: facebook software marketing sustainability energy conservation application branded_apps british_columbia bc_hydro hydro utility business) [...]
November 25th, 2007 at 3:41 am
Interesting. Never heard of green gifts before.
October 21st, 2008 at 7:18 am
The whole green gifts concept is a worthy one, however I find it quite ironic that it is being promoted through Facebook. Surely a website which encourages people to socialize on their computers, using energy in the process, is not the best medium to promote green awareness?