As Rob Cottingham points out, the easiest way to contact people is to go where they are. Clearly the crowds on Facebook can give you huge audiences. How do you get their attention? Well giving something away for free usually works. That’s why the gift-giving application on Facebook is so popular.
Green Gifts for the Facebook crowd
That’s the beauty of BC Hydro‘s Facebook initiative. They want to spread the word about energy conservation. In-your-face advertising never works very well, however good the cause. On the other hand accepting a gift from a friend is the most natural thing to do. So BC Hydro offers Green Gifts for you to give. Your friend enjoys receiving the gift and an important message comes with it. That’s the height of Permission Marketing.