Google will be green in 2008.
Google will achieve Carbon neutrality by end of 2007, according to the official Google blog. Urs Hoelzle, Senior Vice President, Operations for Google said that their plan is to neutralize Google’s carbon footprint through three basic strategies:
- reduce energy consumption by maximizing efficiency;
- invest in and use renewable energy sources; and
- purchase carbon offsets for the emissions that they can’t reduce directly.
More and more companies will be taking similar actions given the publicity on this issue, as the New York Times pointed out. Climate Counts is a new organization that surveys the public information on how major companies are operating. Google did not score high in their rankings with a score of only 17.