Social Media Marketing (SMM) – the latest Buzz

SMM is not just Strategic Marketing Montreal.

When Strategic Marketing Montreal (SMM) came on the scene in 2002, there was very little confusing competition for that acronym, SMM. There was indeed the Science Museum of Minnesota (SMM), the international SMM Fair covering shipbuilding, machinery & marine technology, the Society for Marine Mammalogy (SMM), the Solar Maximum Mission (SMM), the American Shrine to Music Museum (SMM) and a few others. All that was bearable. However over the last year SMM has taken on another meaning that is fittingly spreading like wildfire. It’s SMM for Social Media Marketing.

Wikipedia has a good definition of Social Media.

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.

Robert Scoble the pre-eminent blogger also has a useful description of social media. You can get an idea of the importance of this SMM when you remember that Google acquired YouTube for $1.65 billion in October 2006.

Cre8asite adds a Social Media Forum.

The latest news today is that Cre8asite Forums is opening a new Forum on Social Media and Tagging. It will be moderated by two new moderators, Liana Evans and Chris Winfield. Both are well known in the SMM world and given the incredible buzz around this whole area, we should all be in for an exciting journey of discovery.

For Strategic Marketing Montreal or SMM, this increased name competition could be seen as a downer. However if folk come to us assuming that SMM stands for Social Media Marketing, then I’m sure it will be mutually beneficial.

7 thoughts on “Social Media Marketing (SMM) – the latest Buzz”

  1. I’m looking forward to participating in the new forum.

    Knowing you, Barry, I sure that SMM (the Montreal one) has always been open and thoughtful about the possibilities of social networking. I also suspect that industry support around SMM (the marketing one) is only just catching up. 🙂

  2. That brings up a good point, that you should always check the competition for your name when deciding it. I’m sure “international blog marketing” would be a good keyphrase to rank well for, but better luck next time if you’re trying for the acronym.

  3. Hi.
    Just has some reflections on the whole SMM deal. Over the last two years, the SMM scene has exploded. People are trying to use the social channels for everything that they can give. A lot of people has also gained A LOT of traffic from the various sites, such as squidoo, myspace, facebook, youtube….

    While this seems all good, i think that it can be a mistake to concentrate so much of you marketing efforts on the social scene. I am actually only considering one thing, and that’s targeted traffic. You don’t seem to get enough traffic that is actually interested in what you have to offer. Sure people will stop by, but that’s only until they browse on in their mindless quest to learn and gather nothing useful at all.


  4. Good post.

    All of this withstanding the biggest problem I’m having these days is to get my clients to understand the important of social media in terms of brand building. They still think it’s some kind of novelty that teens are into. I’ve been trying to get people to understand that social media sites are having a huge influence not only in the conversations people are having about a brand, but also on the search results that are coming up.

    I recently wrote a post about the tools that people are using to monitor the online space and that clients are still hung up in web analaytics to judge their brands health in the online space, but I’d like to hear your thoughts on it. E-mail me some time!

    Digital Strategist /

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