Word of Mouth Marketing or Buzz Marketing or Viral Marketing: you’ll hear them all. Well perhaps it’s time to use a more precise term for what most often is going on. If you can have Search Engine Marketing then you can certainly have Blog Marketing. There’s a recent story that shows the power of this approach. The headline: ‘Blogger relations experts join PR, ad teams’.
It describes how Nokia Corp. released its camera smart phone last fall. The marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones. Word spread online about the N-series phone, driving up sales and contributing to a 43 percent profit boost for Nokia last quarter.
“So many blogs picked it up that it blew out our server twice,” said Andy Abramson of Comunicano Inc., who developed the blogging program for Nokia. “We were getting thousands of hits per second.”
Marketing firms are suggesting communicating with bloggers rather than simply pitching a product and giving away free samples. By following the blogs carefully and joining in the dialogue when it’s appropriate, a great quantity of text content and links can be generated about the new products. That’s the way to substantially increase a company’s keyword search ranking. Guerilla Marketing move over, here come’s Blog Marketing.
Tags: Blog Marketing