When you have a Golden Goose, it may be tough to keep it golden. Adwords is Google’s golden goose and they just informed the world that they’re setting out to improve the quality of the landing pages that their advertisers display. It sounds fine.
This change to the algorithm will affect a small number of advertisers — while having a positive impact on the quality of ads that our users see.
The ClickZ News headline saw it in a different light. Google Gets Tougher With AdWords Landing Pages
Now some of that small number of advertisers are publicly showing their discontent. There’s a thread at WebmasterWorld entitled Open letter to Google Regarding Changes to The Ad Words Program. It started just over a day ago and it’s already over 130 messages and growing fast.
It will be interesting to see how this furor develops. I don’t think it’s going to kill the golden goose.
Tip of the hat to Peter Da Vanzo
Tags: Google, Adwords