If you rely on your intuition when you take decisions, then you may be making a serious mistake. The Marketing Experiments Journal has an interesting article on exactly that topic. The definition of the word intuition should alert you. Google’s first is “instinctive knowing (without the use of rational processes)”. The Journal points out some marketing examples where that instinctive knowing lead to exactly the wrong conclusion. Perhaps it’s better to follow Henri Poincaré’s advice: “It is through science that we prove, but through intuition that we discover.”
Tip of the Hat to A.N.Onym’s thread on Intuition and Marketing in the Cre8asite Forums.
Related Links: How To Think Better