Google The Advertising Giant
People seem to find it surprising that the Internet is causing some monumental upheavals. There’s an interesting article in the International Herald Tribune on the huge impact that Google is having in the world of advertising. The following are quotes from Mr. Noto of Goldman Sachs:This year, Google will sell $6.1 billion in ads, nearly double what it sold last year,
By next year, Mr. Noto expects Google to have advertising revenue of $9.5 billion. That would place it fourth among American media companies in total ad sales after, the News Corporation and the Walt Disney Company, but ahead of giants including NBC Universal and Time Warner.Equally dramatic changes will come in other parts of the media world as the Internet changes the way we all behave. Hold on to your hats.
Tag: advertising, Google
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