That came to mind in seeing the apparent openness of Intel President Paul Otellini’s blog. Admittedly Otellini’s blog is strictly for Intel employees’ eyes only, and published on the company’s internal Web site. But a copy of the 8-week-old blog obtained by the Mercury News shows Otellini unplugged, conversing candidly with Intel’s rank and file about the challenges facing the Santa Clara chip giant. That’s very much in line with the ever-more pervasive interpersonal communications that is possible, nay perhaps even more expected, in this Blogosphere world. Circling the wagons and keeping a stiff upper lip will cut it less and less as time goes on.
I first spotted this on the Blog Herald, from whence it has since disappeared. However Steve Rubel still has the original source in his posting: Micro Persuasion: Intel CEO Blogs Behind the Firewall