ThreadWatch – A Rose By Any Other Name

There’s an interesting thread in that fine blog, Threadwatch.org. Nick W, the owner had been concerned that Brett Tabke, who owns WebmasterWorld, had registered the domain Threadwatch.net It now turns out that this was a protective action on the part of Brett, who will be passing it across to Nick for free. It’s clearly a very neighbourly thing to do.

However it got me thinking. What’s in a name? How valuable is the Threadwatch.net domain name? After all they keep adding those new TLD’s at an astonishing rate. So would Threadwatch.biz or Threadwatch.info have been better. I can see a very slight value in having the Threadwatch.com name but that is presently the property of enom.com.

Much better is to “own” the name on the Internet as I’ve explained elsewhere. Check Threadwatch in the four majors, Google, Microsoft, Yahoo! and Ask Jeeves, and you’ll find that Threadwatch.org is #1 in all of them. I don’t think Nick W has any need to worry about anyone misappropriating the Threadwatch name any time soon.