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Massive advertising for a free product – MSN Search

There’s a certain irony that Microsoft has to use a great deal of non-Internet marketing to make people aware that it now has a new Search Engine. That came to my attention from an item at Threadwatch.org entitled, “MSN’s Ad Campaign to Hit 90% of US Households 40x in 8wks”. Indeed using any paid advertising to get you to use a free search engine has a certain irony too.

The target here, of course, is Google since Yahoo! seems to have lost some steam lately. It’s a resounding confirmation of the value of what Google has created.

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This entry was posted on Tuesday, February 1st, 2005 at 12:27 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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5 Responses to “Massive advertising for a free product – MSN Search”

  1. Robert Eckert Says:
    August 13th, 2006 at 11:21 pm

    Brilliant blog you have .I like the comments and topics you discuss here.Although this is not the information,I was hoping to find with my search.I believe it’s great when you come across a genuine subject that makes sense.Good luck in all your endeavors.If you have the chance.Maybe you could stop by my new web site.How to get free internet advertising.

  2. People Finder Says:
    August 19th, 2008 at 11:16 am

    Personally, I cannot wait until Microsoft actually acquires Yahoo – making it a very attractive alternate to using google for search exclusively.

  3. Free Advertising To Sell Says:
    October 25th, 2008 at 10:11 am

    Good site. I “Stumbledupon” it today and gave it a stumble for you. Looking forward to seeing what else you have later.

  4. Marketing Dude Says:
    December 2nd, 2008 at 4:57 pm

    Found this through digg. Great irony indeed!

  5. Hosted CRM Software Says:
    December 8th, 2008 at 10:29 pm

    Is interesting that after so long, it seems that MSN Search Engine, still can’t compete seriously vs Google. So… so much money and so little results.

 

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