BPWrap

I agree with Seth Godin in his latest posting, Not even close–the worst mission statements…. However I think it’s more fundamental than that even.

Mission is such a product-driven element to use the IBM jargon. It says what the company intends to do. That may be so inward looking. It’s so much better to go with something client-centered. I usually recommend a Commitment statement from the CEO. That’s a personal commitment to every customer on what they will receive. The implication is that if you don’t get what you thought you would get, then call the CEO. Now that’s putting your money where your mouth is.

Posts from the Archives

• October 17, 2007 -- Internet Space, Near And Far (0)
• April 26, 2005 -- GTD – Great Title Discussion (0)
• June 20, 2007 -- Google Is Going Green – Promise (5)
• March 31, 2008 -- Google Blog Post Snippets Are Now Dated Just For You (7)
• June 23, 2007 -- Jason Calacanis And The No Free Lunch Theorem (2)

This entry was posted on Tuesday, January 25th, 2005 at 2:19 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.