The IMC 2004 concluded today and from a straw poll of some of the participants they found it a most practical conference with excellent speakers. It was just the right size for great networking opportunities with an interesting group of international Internet marketers. OK it slipped a little on time-keeping but sometimes that was because an audience wouldn’t let a speaker go! That was made even more difficult by a format where often there were 3 sessions running in parallel. Today again covered the full array of issues associated with Internet marketing. Indeed some related to strategic issues that might have been better on the first day, since they must be tackled first for maximum effectiveness.
Two fine presentations from Mitch Joel, TwistImage, and Rupert Ravens, Nices.com, brought out in very different ways the need for a strong core identity that outshines the competition and meets the needs of clients. Another thought provoking talk was given by Jonathan Cohen, Shapiro Cohen, who is a Board Director of ICANN. He alerted the audience to the potential traps in the area of Domain Names and Trademarks, particularly in international markets. Other topics covered were Usability, Competing in Local and Global markets, Promotional Contests, Competitive Intelligence, and Hiring Vendors/Winning the Job. There were a number of innovative ideas today, perhaps the most intriguing being Pay-per-Call. This is a new service now being offered by FindWhat.com, which Rick Szatkowski described.
Congratulations on this well received Conference must go to Lennart Svanberg, who assembled this group of fine speakers, and to Robert Swick.